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Direct-to-consumer format poised for growth next year
Business, Komsan Tortermvasana, Published on 28/11/2019
ยป The direct-to-consumer model is expected to gather steam next year as a new approach for brands to reach customers directly without relying on retailers or the e-marketplace, says Songpol Shanmatkit, chief executive of SET-listed TV Direct, a home shopping operator.
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