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Chia Meng shifts to lower-end rice
Business, Pitsinee Jitpleecheep, Published on 08/12/2018
ยป Chia Meng Marketing Co, the marketer of Hongthong (Golden Phoenix) brand packed rice, has adjusted its business strategy by expanding its portfolio to cover the lower-end segment to help sales reach 2.5 billion baht next year.
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