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    EU privacy rules risk giving Google even more power

    News, Leonid Bershidsky, Published on 03/05/2018

    ยป The disingenuous way companies are attempting to comply with the letter, not the spirit, of the European Union's General Data Protection Regulation (GDPR) is only part of the problem with the new privacy rule, which goes into effect on May 25. For publishers already forced to accept Google's near monopoly on programmatic advertising on their sites, the new regulation could make things worse.

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