BUSINESS

Should you innovate with your customers? (part 1)

Business, Detlef Reis, Published on 19/09/2020

» To what extent should innovators listen to customers' ideas and suggestions? There are proponents and opponents of involving customers in innovation endeavours. In the first of this two-part series, we'll hear from each camp and explore different situations that may influence their arguments. The second part will propose some possible solutions to reconcile the different views.