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In the dark
Life, Parisa Pichitmarn, Published on 13/01/2016
» Thailand's advertising industry occupies both the highest and lowest grounds when it comes to pushing creativity. We're often regarded as the funniest peddlers in the world, and there's a long string of Cannes trophies and instantaneous LOL-reactions to prove it. But, at the opposite end of the spectrum, we also sometimes attract international media attention for the wrong reasons, such as the discriminating ads that continue to infiltrate the public sphere. Last week, beauty company Seoul Secret caused an uproar with its whitening pill tagline that brazenly voiced what other skin-whitening ads in Thailand have been subliminally implying for decades: "You just need to be white to win."
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