Showing 1 - 10 of 334
NBTC to embed OTT oversight in plan
Business, Komsan Tortermvasana, Published on 10/04/2026
» The National Broadcasting and Telecommunications Commission (NBTC) has reached a consensus that it has the authority to regulate over-the-top (OTT) platforms, and will embed this oversight in its upcoming Broadcasting and Television Master Plan (2026–2030).
Delinquent student loan holders targeted
Business, Wichit Chantanusornsiri, Published on 13/01/2026
» The Student Loan Fund (SLF) is preparing to file lawsuits against around 100,000 SLF borrowers to enforce repayment of more than 10 billion baht in unpaid debt.
Ruling on pilot training charges creates legal precedent
Business, Molpasorn Shoowong, Published on 07/01/2026
» Over a dozen student pilots won a lawsuit against Nok Air regarding a requirement for additional training charges outside a contract for co-pilot employment, while the Court of Justice ordered compensation of one-third of 32.5 million baht in total damages.
Consumer market is always changing
Business, Published on 25/12/2025
» Rapid shifts are occurring in the Thai property, retail, technology and mobility sectors, as sustainability shapes malls, demand in the residential housing rental market in Greater Bangkok rises, live commerce and artificial intelligence transform consumption, and the electric vehicle market faces uncertainty following expiring incentives.
Google Thailand sets out plan to focus on AI
Business, Suchit Leesa-nguansuk, Published on 09/12/2025
» The new head of Google Thailand has unveiled a strategic blueprint centred on artificial intelligence (AI) integration, continued investment in its infrastructure and upskill programmes, and empowering small and medium-sized enterprises (SMEs) to become global exporters.
Thailand at the forefront of social commerce trend
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Minister clarifies digital services accord
Business, Wichit Chantanusornsiri, Published on 11/11/2025
» The Agreement on Reciprocal Trade between the US and Thailand regarding the exemption of import duties on digital services concerns the downloading of cross-border digital goods, not the provision of cross-border services or e-service tax, says Finance Minister Ekniti Nitithanprapas.
Lazada joins YouTube scheme
Business, Suchit Leesa-nguansuk, Published on 08/11/2025
» YouTube has extended its shopping affiliate programme in Thailand to cover Lazada, fuelling the nation's thriving video commerce landscape.
Shopee and Meta partner on tool suite
Business, Suchit Leesa-nguansuk, Published on 24/10/2025
» Leading e-commerce platform Shopee has teamed up with Meta on a new suite of tools that make it easier for people to discover products on Facebook and purchase them directly through Shopee.