Showing 1 - 10 of 15
Building brand power via sport and culture
Business, Nareerat Wiriyapong, Published on 19/02/2026
» Watching a Liverpool–Newcastle match at Anfield would be a thrill for most football fanatics, even if they are fans of neither team. The away team scored the first goal before the Reds stormed back with four goals, clinching their first victory in a month.
TrueVisions banks on beefed up streaming platform
Business, Komsan Tortermvasana, Published on 09/05/2025
» Major pay-TV operator TrueVisions has strengthened its streaming platform, TrueVisions NOW, aiming to be a leading venue for sports and entertainment content.
True bullish on outlook despite loss of EPL rights
Business, Komsan Tortermvasana, Published on 27/11/2024
» Losing the right to broadcast English Premier League (EPL) football matches should have a minimal impact on True Corporation and its earnings before interest, taxes, depreciation and amortisation (Ebitda), says chief executive Manat Manavutiveth.
Sports events offer a leg up for Thai TV market
Business, Kuakul Mornkum, Published on 24/06/2024
» The TV market in Thailand is expected to grow this year thanks to global sports events, says LG Electronics (Thailand).
TCL banks on premium market
Business, Kuakul Mornkum, Published on 23/05/2024
» TCL Electronics, a Chinese electrical appliance manufacturer, seeks to target the premium market as spending by middle to upper-income customers is unaffected by the economic slowdown, as it plans to build an air conditioner factory in Thailand.
Sport events to buoy Samsung TV sales
Business, Kuakul Mornkum, Published on 23/04/2024
» South Korean corporation Samsung is banking on big sporting events to boost TV sales in Thailand amid the high level of household debt and an intense price war.
World Cup spending forecast to be tepid
Business, Pitsinee Jitpleecheep and Suchit Leesa-nguansuk, Published on 21/11/2022
» With the World Cup 2022 in Qatar kicking off on Sunday, business operators expect a moderate boost in consumer spending from the 32-day football tournament.
Consumer confidence up for fifth month in a row
Business, Phusadee Arunmas, Published on 11/11/2022
» Consumer confidence increased for the fifth straight month in October, hitting a 10-month high, boosted by strong exports, a recovery in tourism and the easing of the pandemic.
Spending during World Cup set to rise
Business, Phusadee Arunmas, Published on 10/11/2022
» Consumer spending during World Cup 2022 is expected to increase from the previous tournament held four years ago, driven by greater economic activity amid concerns over a possible surge in gambling on the matches.
Heineken banks on tournament drive
Business, Pitsinee Jitpleecheep, Published on 10/06/2021
» Heineken, the Dutch beer brand, remains committed to keeping its brand alive although the demand of the overall beer market is expected to decrease at a double-digit rate for the second consecutive year.