Showing 1 - 10 of 378
Huge mobile bandwidth increase needed as AI use surges
Business, Komsan Tortermvasana, Published on 30/03/2026
» The two major mobile operators are likely to need at least 100 megahertz of additional bandwidth each to cater to a surge in uploads from consumers using artificial intelligence (AI) applications.
Regulator to set digital TV direction with new roadmap
Business, Komsan Tortermvasana, Published on 09/03/2026
» The shifting digital TV industry should become clearer soon as the National Broadcasting and Telecommunications Commission (NBTC) board is expected to approve core parts of the digital TV roadmap draft on March 18.
Digital tech seen key under new government
Business, Suchit Leesa-nguansuk, Published on 10/02/2026
» The public sector under the new government is expected to accelerate the adoption of cloud and artificial intelligence (AI) technology to bridge its legacy bureaucratic systems with advanced digital technology.
Online shopping to keep growing at breakneck pace
Business, SUCHIT LEESA-NGUANSUK, Published on 05/01/2026
» Thailand's e-commerce sector is expected to continue to grow by 15% annually, despite high household debt.
Static outlook for digital TV channels
Business, Komsan Tortermvasana, Published on 27/12/2025
» The National Broadcasting and Telecommunications Commission (NBTC) is exploring options to help 15 digital TV channels survive after their licences expire in 2029.
Consumer market is always changing
Business, Published on 25/12/2025
» Rapid shifts are occurring in the Thai property, retail, technology and mobility sectors, as sustainability shapes malls, demand in the residential housing rental market in Greater Bangkok rises, live commerce and artificial intelligence transform consumption, and the electric vehicle market faces uncertainty following expiring incentives.
Heritage Group expands alternative milk campaigns
Business, Boonsong Lipimas, Published on 16/12/2025
» Heritage Group, a producer and distributor of health-focused food and beverage products, is ramping up its push into Thailand's booming plant-based food market with a new campaign, projecting the alternative milk sector to reach a valuation of 5 billion baht within two years.
Thailand at the forefront of social commerce trend
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.
Shopee harnesses AI to fuel digital growth in Thailand
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Shopee, the e-commerce platform that mainly operates in Southeast Asia, is continuing its investment in Thailand while launching new strategies for growth.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.