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Search Result for “sports marketing”

Showing 1 - 10 of 576

OPINION

Killing the goose that lays the Olympic gold medal

Oped, Nancy Qian, Published on 24/02/2026

» The Olympic Games have always been about more than sports, with the medal count serving as a measure of national vitality. The 2026 Winter Games in Milan and Cortina are no different. The Americans, like everyone else, want confirmation of their preeminence. So important is that outcome that even US Vice President JD Vance briefly acknowledged the value of non-white immigration to the United States when he complained that Eileen Gu, the US-born medal-winning skier for China, should be competing under the American flag.

OPINION

High risk as mercury rises

News, Editorial, Published on 21/02/2026

» On Monday, Thailand will officially enter the hot, or summer, season. The Ministry of Public Health has warned citizens and businesses to prepare for what is expected to be a more severe summer than last year, due to rising global temperatures.

OPINION

Challenge awaits

Postbag, Published on 17/02/2026

» Re: "Anutin dismisses 'sick man of Asia' label for Thailand", (BP, Feb 15). 

OPINION

Implications of conservative triumph

Oped, Thitinan Pongsudhirak, Published on 13/02/2026

» The incumbent and conservative Bhumjaithai (BJT) Party has surprisingly swept Thailand's Feb 8 election with a commanding win. With the previously poll-leading and progressive People's Party (PP) coming in a distant second, Thailand appears headed for a conservative coalition government revolving around BJT and like-minded junior partners. Known for its conservative stance and being pro-status quo, it would not be surprising if the BJT-led coalition government, led by Prime Minister-elect Anutin Charnvirakul, were not challenged by the Constitutional Court, the Election Commission, and other supervisory agencies, which have derailed and dissolved reform-minded winning parties in the past.

OPINION

Throw him in the pot

Oped, Postbag, Published on 08/02/2026

» Re: "A woman of the world", (Life, Nov 1, 2025). 

OPINION

Undue influence

Oped, Postbag, Published on 04/02/2026

» Re: "Fears grow after early vote", (BP, Feb 2).

OPINION

Is it worth it? Seeing through the marketing traps

Rattanan Wangkanjana, Published on 21/01/2026

» As purchasing power weakens and living costs soar, daily expenses shock Bangkok residents.

OPINION

Speed confusion

Oped, Postbag, Published on 20/01/2026

» I am not sure if I am in the minority who now resorts to a mapping app with speed limit warnings to help monitor my speed when driving on Thailand's country roads to ensure I comply with the speed limit and avoid a fine. 

OPINION

The life of an esports player: performance behind the screen

Rattanan Wangkanjana, Published on 04/01/2026

» We are used to seeing athletes covered in sweat, surrounded by cheering fans celebrating throughout the stadium, but when it comes to esports the cheering often turns to doubting, wondering why playing games in an air-conditioned room can be considered a sport. 

OPINION

Trophies over tears -- the high price children pay for adults’ ambitions

Juranan Soranet, Published on 23/12/2025

» A two-year-old crying in terror should never be mistaken for "training."