Showing 1 - 10 of 17
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
YouTube Shopping, Shopee tie-up thriving
Business, Suchit Leesa-nguansuk, Published on 21/08/2025
» Thailand's e-commerce sector continues to grow due to intensifying market competition, fuelled by rising video commerce and competition in providing faster delivery times.
SET's new measures fail to rally bourse
Business, Nuntawun Polkuamdee, Published on 21/02/2025
» The recently announced measures by the Stock Exchange of Thailand (SET) to curb short selling and high-frequency trading failed to lift the bourse on Thursday, but analysts say they should help to reduce price volatility.
US platforms ramp up the competition
Business, Suchit Leesa-nguansuk, Published on 25/09/2024
» US social media platforms are expanding their presence in Thailand's e-commerce sector to compete with the dominant players from China.
YouTube sees spike in short video views
Business, Suchit Leesa-nguansuk, Published on 04/04/2024
» Average daily views for the video format YouTube Shorts grew by more than 130% year-on-year in Southeast Asia as of July 2023, says Niharika Kapoor, Asia-Pacific lead for Shorts scaled partnerships.
Shares retreat as rate-cut bets weaken
Business, Published on 16/03/2024
» RECAP: Asian stocks retreated on Friday, tracking tech-led declines on Wall Street after hotter-than-expected US inflation weakened the case for imminent interest rate cuts by the Federal Reserve.
SET awaits report on trading programs
Business, Nuntawun Polkuamdee, Published on 23/01/2024
» The Stock Exchange of Thailand (SET) expects an international consultant to conclude its report early next month regarding Thailand's trading programs and possible naked shorts, after examinations into four cases found no wrongdoing.
Modest pre-holiday improvement foreseen
Business, Published on 05/12/2023
» As we enter the final month of the year, historical patterns suggest we will see active trading in the first half of December, followed by a slowdown in the second half due to extended holidays.
Cashing in on cachet
Business, Published on 02/10/2023
» Economic uncertainty clouds the country's outlook after the Bank of Thailand surprisingly hiked its policy interest rate to a 10-year high of 2.5% to battle inflation and prepare for global fluctuations.
Mindshare predicts growth in spending to ease in 2023
Business, Suchit Leesa-nguansuk, Published on 20/01/2023
» Ad spending in Thailand is expected to record slower growth this year, weighed down by brands' cost controls amid economic challenges, says Mindshare Thailand, a marketing and media network.