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Try on clothes virtually — NVIDIA‑powered AI brings photoreal virtual fittings to online fashion
Anna Neatpisarnvanich, Published on 17/03/2026
» A physics‑backed AI startup, CATCHES, has unveiled RealFit, a generative sizing tool that promises true‑to‑life virtual try‑ons for fashion e‑commerce. The technology was introduced at NVIDIA GTC 2026 in San Jose, California, on Monday.
Why the right sunglasses matter more than ever under Thailand’s sun
Komsan Jandamit, Published on 11/03/2026
» Bangkok’s sunshine may look postcard‑perfect, but for residents and expatriates it has become an everyday test of endurance. In Thailand’s harsh sunlight, sunglasses have shifted from seasonal fashion to everyday protection, and eye‑care specialists and retailers warn that the wrong pair can both damage vision and fail to provide comfort.
Shopping malls as Bangkok's cultural thermometer
BitesizeBKK, Published on 19/02/2026
» Bangkok’s shopping malls serve as a cultural litmus test. Step out of your TikTok and Instagram feed for a quick minute, and take a walk around the multi-leveled floors of Emquartier, take the escalators up and down Dusit Central Park, and a peek at the ground floor of Siam Paragon and it’ll be a very telling test of which brands are working, what’s attracting queues and who’s on their way out.
Celebrate the Year of the Fire Horse around Bangkok and elsewhere
Life, Patcharawalai Sanyanusin, Published on 16/02/2026
» We're entering the Year of the Fire Horse tomorrow, with a string of festive celebrations presented at many leading shopping malls around town. They have been curated to bring fun and blessings for all of us with a passionate year full of energy, as suggested by this zodiac sign.
The year in fashion
Life, Anna Neatpisarnvanich, Published on 31/12/2025
» Thailand has been one of Southeast Asia's largest hubs for viral fashion trends. Beyond the forefront of fashion weeks and celebrity social feeds, it is interesting to see how today's trends are shaped by everyday people out on the open street because of digital interconnectivity.
Passport to a European Christmas
Life, Published on 26/12/2025
» Every December, Europe sparkles. Cities glow with festive lights, Christmas melodies echo along grand boulevards and the comforting aroma of gingerbread and warm mulled wine drifts through every corner of town. Familiar streets are transformed into storybook scenes and winter wonderlands many dream of experiencing at least once in a lifetime.
Pets, pedis and peppermints: When the diva is a donkey
AFP, Published on 22/12/2025
» NEW YORK - Traffic stops and hallways clear as the diva arrives, her attendants escorting her backstage ahead of her rendition of the role she's perfected over years of delighting audiences.
Southeast Asia’s first Monchhichi holiday collaboration is in Bangkok
Guru, Nianne-Lynn Hendricks, Published on 28/11/2025
» The Mall Group has launched a collaboration with Monchhichi, the beloved Japanese character celebrating its 50th anniversary, marking the first-ever large-scale Monchhichi holiday collaboration in Southeast Asia.
Memory chip crunch could drive up smartphone prices
AFP, Published on 20/11/2025
» TOKYO - Shoppers could face higher prices for phones, laptops and other devices next year, manufacturers and analysts warn, as AI data centres gobble up memory chips used in consumer electronics.
Quiet luxury isn't quiet – it's just speaking a different language
Chavisa Boonpiti, Published on 18/11/2025
» Stand in line at any Bangkok cafe and you'll see a familiar scene: two people in nearly identical outfits – a white tee, tailored trousers, small gold hoops, a soft leather bag. One reads ‘polished', the other reads ‘casual', even though the pieces read the same on paper. The distinction isn't too loud or obvious; it's in the fall of the fabric, the weight of the jewelry, the tone of the leather. You sense the difference before you can articulate it.