Showing 1 - 10 of 210
Call for police reform to boost tourism
Business, Molpasorn Shoowong, Published on 14/02/2026
» Tourism operators are urging the government to reform law enforcement and regulation, as businesses and tourists suffer from worsening bribery issues, hampering the nation's tourism reputation.
Google launches AI initiative in Thailand
Business, Suchit Leesa-nguansuk, Published on 27/11/2025
» Google Cloud has launched the PanyaThAI flagship transformation programme to fast‑track Thailand's adoption of agentic artificial intelligence (AI) to drive the AI economy.
Thailand at the forefront of social commerce trend
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Exporting steamy soft power
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.
Lazada joins YouTube scheme
Business, Suchit Leesa-nguansuk, Published on 08/11/2025
» YouTube has extended its shopping affiliate programme in Thailand to cover Lazada, fuelling the nation's thriving video commerce landscape.
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Corporate partnerships advance green agenda
Business, Komsan Tortermvasana, Published on 06/10/2025
» Advanced Info Service (AIS) is forging digital green operations across its entire operations, while joining with other businesses and organisations to create a green partner network.
New True monthly plan targets Gen Z
Business, Komsan Tortermvasana, Published on 19/09/2025
» True Corporation aims to increase its total revenue, especially from postpaid service.
TikTok expands digital fraud campaign
Business, Komsan Tortermvasana, Published on 27/08/2025
» The world's leading short video platform TikTok has expanded partnerships with 12 agencies to combat increasingly sophisticated fraud.