Showing 1 - 10 of 61
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
Consumer market is always changing
Business, Published on 25/12/2025
» Rapid shifts are occurring in the Thai property, retail, technology and mobility sectors, as sustainability shapes malls, demand in the residential housing rental market in Greater Bangkok rises, live commerce and artificial intelligence transform consumption, and the electric vehicle market faces uncertainty following expiring incentives.
Thai ad spending growth forecast trimmed
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» Local ad and marketing spending this year is expected to expand only 1.5%, reaching 87 billion baht, according to digital media agency Media Intelligence Group (MI).
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
Knowing how to draw a crowd
Business, Narumon Kasemsuk, Published on 22/08/2024
» Among international entertainment events in Thailand, fan meetings are some of the most successful, consistently drawing a considerable volume of attendees and attracting organisers to create more events to tap the burgeoning market.
Hotel eyeing 80% occupancy
Business, Kanana Katharangsiporn, Published on 31/01/2024
» Courtyard by Marriott Bangkok Suvarnabhumi Airport, a new hotel owned by members of the Jiaravanont and Lamsam families, aims to achieve an 80% occupancy rate in its first year, given its strategic location that attracts a varied segment.
Media spending on course for 4% gain this year
Business, Suchit Leesa-nguansuk, Published on 24/01/2024
» Media spending is expected to grow by 4% this year, similar to 2023, propelled by online, TV and out-of-home media as political stability and government economic stimulus drive demand.
Asian equities track Wall Street higher
Business, Nuntawun Polkuamdee & Nareerat Wiriyapong, Published on 28/10/2023
» RECAP: Asian shares tracked Wall Street futures higher on Friday as Amazon.com provided welcome earnings relief, while Treasury yields fell on signs of easing inflation, underscoring expectations that the US central bank is done raising rates.
CRC allots hefty budget for department store makeovers
Business, Pitsinee Jitpleecheep, Published on 30/01/2023
» Central Department Store Co under Central Retail Corporation Plc (CRC) plans to allocate billions of baht to renovate Central and Robinson branches this year.
Media spending set to hit B85.7bn in 2023
Business, Suchit Leesa-nguansuk, Published on 21/12/2022
» Media spending is predicted to grow 4.2% to 85.7 billion baht in 2023, slower than the 8.1% surge forecast for 2022, because of the projection for economic turbulence next year, says Media Intelligence Group (MI), a media planning and creative agency.