Showing 1 - 10 of 75
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).
Consumer market is always changing
Business, Published on 25/12/2025
» Rapid shifts are occurring in the Thai property, retail, technology and mobility sectors, as sustainability shapes malls, demand in the residential housing rental market in Greater Bangkok rises, live commerce and artificial intelligence transform consumption, and the electric vehicle market faces uncertainty following expiring incentives.
2026 media spending set to grow less than 1%
SUCHIT LEESA-NGUANSUK, Published on 16/12/2025
» The value of media advertising in Thailand is expected to grow by less than 1% in 2026 to 86.2 billion baht due to ongoing economic challenges.
China bets big on Thai industrial cluster with $8.4 billion investment
South China Morning Post, Published on 13/09/2025
» China has become the leading source of foreign investment in a growing, state-fostered Thai industrial cluster, backed by commitments to help build a light-rail line, design an "aerotropolis" and possibly develop property in the area, an official from the Southeast Asian country said.
AirAsia X denies wrong airport landing in Seoul
Online Reporters, Published on 15/08/2025
» AirAsia has dismissed reports that its plane landed at the wrong airport serving Seoul, saying the pilot diverted to Gimpo Airport due to turbulence.
Thai ad spending growth forecast trimmed
Business, Suchit Leesa-nguansuk, Published on 31/07/2025
» Local ad and marketing spending this year is expected to expand only 1.5%, reaching 87 billion baht, according to digital media agency Media Intelligence Group (MI).
Lower growth in Thai ad spending predicted
Suchit Leesa-nguansuk, Published on 07/05/2025
» The digital media agency Media Intelligence Group (MI) has revised down its growth forecast for advertising and marketing spending in Thailand this year to 2.2%, representing 87.6 billion baht in total spending, from an earlier projection of 4.5% growth, citing unfavourable economic conditions.
TCP Group Honours King, Celebrates 50 Years of Sino-Thai Ties
Published on 06/02/2025
» On the auspicious occasion of the 72nd birthday anniversary of His Majesty King Maha Vajiralongkorn Phra Vajiraklaochaoyuhua (King Rama X) on 28 July 2024, TCP Group, the renowned manufacturer and distributor of Krating Daeng, Red Bull, and Sponsor, proudly participated in the inauguration of the 72nd Birthday Commemorative Arch as a member of the Thai Chamber of Commerce and the Board of Trade of Thailand.
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
Knowing how to draw a crowd
Business, Narumon Kasemsuk, Published on 22/08/2024
» Among international entertainment events in Thailand, fan meetings are some of the most successful, consistently drawing a considerable volume of attendees and attracting organisers to create more events to tap the burgeoning market.