Showing 1 - 10 of 11
Trade show puts character market under the spotlight
Business, Kuakul Mornkum, Published on 06/11/2025
» The Digital Content Association of Thailand (DCAT) says Thai characters have strong growth potential and urges creators to quickly adapt to new trends in order to compete effectively with foreign-created characters.
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Sea optimistic on prospects for soft power
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Thailand can harness soft power to lift its economy, particularly through brands and content exports, according to Maneerut Anulomsombut, chief executive of Sea (Thailand).
High season 'looking bright' for Chiang Mai
Business, Molpasorn Shoowong, Published on 26/11/2024
» Chiang Mai tourism operators are upbeat about robust bookings during December, thanks to a recovery in flights, festive events, and a new golden tiger "star" at Chiang Mai Night Safari.
Moo Deng still a drawcard, boosts the economy
Suchit Leesa-nguansuk, Published on 12/11/2024
» Chon Buri province has reported a surge in tourism-related revenue, and much of the credit is being given to its latest attraction - the internationally known baby pigmy hippo known as Moo Deng.
Marketers turn to AI
Business, Suchit Leesa-nguansuk, Published on 28/10/2024
» Technology, particularly artificial intelligence (AI), is revolutionising the ways brands engage with consumers, while marketing psychology is expected to play a more significant role in shaping buyer decisions, say digital agencies and marketing technology and data analysts.
Domestic tourism revenue sags
Business, Molpasorn Shoowong, Published on 18/10/2024
» Festive events and new stimulus campaigns should push domestic tourism revenue to 950-970 billion baht this year, missing the target of 1 trillion baht because of a sluggish economy and the impact of flooding, according to the Tourism Authority of Thailand (TAT).
Cutie 'Moo Deng' woos public to Si Racha, Chon Buri
Business, Molpasorn Shoowong, Published on 01/10/2024
» The popularity of pygmy hippo "Moo Deng" has helped boost tourism in Si Racha and Chon Buri during the low season, with stronger tourist flows anticipated in October thanks to the school break.
Thailand rises in Global Innovation Index
Suchit Leesa-nguansuk, Published on 27/09/2024
» Thailand has moved up two places in the 2024 Global Innovation Index (GII) to 41st out of 133 economies, driven by research and development spending by the private sector, says the National Innovation Agency (NIA).
Virtual vacation
Business, Dusida Worrachaddejchai, Published on 11/05/2020
» The global spread of the coronavirus has brought the world to a sudden freeze as everyday outdoor activities, including travel, are set aside in order to prevent a further outbreak.