Showing 1 - 10 of 68
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Thailand's future: turning neutrality into opportunity
Business, Dr Nalinee Taveesin, Published on 11/11/2025
» Thailand stands at a defining moment. The world around us is changing fast -- in trade, technology and geopolitics. Yet amid this flux, Thailand's enduring strengths remain clear: a strategic location at the heart of Asia, strong logistics and industrial networks and a steady hand in diplomacy. These qualities have long underpinned our success. Now, they can become the foundation for our next phase of growth -- if we use them wisely.
National Statistical Office bullish on prospects for quick survey policy
Business, Komsan Tortermvasana, Published on 04/11/2025
» The National Statistical Office (NSO) has launched its quick survey policy, hoping to produce accurate results.
Rules changes to speed up state agency spending
Business, Wichit Chantanusornsiri, Published on 01/11/2025
» The Comptroller-General's Department has reformed budget disbursement processes to expedite the injection of more than 4 trillion baht into the economy.
Online complaints surge by 20% as threats spread
Business, Suchit Leesa-nguansuk, Published on 18/09/2025
» The Electronic Transactions Development Agency (Etda) has reported a sharp rise in online complaints during the first eight months of 2025, with more than 27,000 cases filed, an increase of 20.1% year-on-year.
Agency upbeat on growth outlook for digital content
Business, Komsan Tortermvasana, Published on 04/09/2025
» The value of Thailand's digital content industry is projected to reach 51.2 billion baht in 2025, 53.7 billion baht in 2026, and is trending towards 56.4 billion baht in 2027.
Taking the sting out of AI
Business, Suchit Leesa-nguansuk, Wichit Chantanusornsire and Lamonphet Apisitniran, Published on 25/08/2025
» While some industry leaders view artificial intelligence (AI) as reducing Thai white-collar jobs, others say the technology augments jobs, enhancing creativity as those ready to learn new things should thrive.
Clear link emerging between AI and productivity
Business, Published on 14/08/2025
» Artificial intelligence is making workers more valuable, productive and able to command higher wage premiums, with job numbers rising even in roles considered most automatable, according to the 2025 Global AI Jobs Barometer compiled by PwC.
Small firms get B60bn funding for sustainability
Business, Somruedi Banchongduang, Published on 27/03/2025
» Banks have provided financing worth up to 60 billion baht to small and medium-sized enterprises (SMEs) to support their transition to sustainability, according to the Bank of Thailand.
Line outlines 'life platform' roadmap
Business, Suchit Leesa-nguansuk, Published on 05/03/2025
» Line Thailand has unveiled its new services and technology roadmap in a move to go beyond being a communication platform to become a "life platform".