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Search Result for “psychological”

Showing 1 - 10 of 177

BUSINESS

CIMBT predicts H2 gains after government forms

Business, Nareerat Wiriyapong, Published on 13/02/2026

» The Thai economy will start to recover in the second half of 2026, depending on how soon the new members of parliament are endorsed, as the Bank of Thailand is unlikely to cut interest rates for the entire year in order to prop up economic growth, says CIMB Thai Bank (CIMBT).

BUSINESS

Thailand stalls as Vietnam surges

Business, Wichit Chantanusornsiri, Lamonphet Apisitniran, Somhatai Mosika and Molpasorn Shoowong, Published on 26/01/2026

» As the election campaign intensifies, the theme of restructuring has been a common refrain across the political spectrum, promoted as a tool to revive an economy that has struggled to gain momentum in recent decades.

BUSINESS

Household debt to limit bank growth

Business, Somruedi Banchongduang, Published on 07/01/2026

» Thailand's elevated household debt is set to remain a key constraint on banking sector expansion in 2026, even as major domestic banks continue to target positive loan growth to support economic momentum.

BUSINESS

Enterprise transformation in the age of AI

Arinya Talerngsri, Published on 21/12/2025

» Enterprise transformation used to be a long, structured journey. Leaders would plan for years, design complex systems, hire consultants and slowly roll out changes across departments.

BUSINESS

Survey identifies rapid shifts in market

Business, Suchit Leesa-nguansuk, Published on 16/12/2025

» Thailand's labour market is rapidly shifting, with 90% of employers now seeking candidates with artificial intelligence (AI) skills and 93% requiring strong English communication, according to a survey by Mahidol University International College (MUIC).

BUSINESS

Fiscal Policy Office touts psychology behind co-pay scheme

Business, Wichit Chantanusornsiri, Published on 04/11/2025

» The "Khon La Khrueng Plus" co-payment scheme is considered one of the world's most effective consumption stimulus programmes, founded on the principles of behavioural economics, according to an analysis by the Fiscal Policy Office (FPO).

BUSINESS

Janey's lucrative livestream a 'marketing masterclass'

Post Reporters, Published on 16/10/2025

» Thammasat University has hailed singer Ratchanok "Janey" Suwannaket's record-breaking livestream commerce success as a marketing masterclass in using fun and collaboration to drive Thailand's highest-ever sales.

BUSINESS

Local market bullish on likely Fed rate cut

Business, Nuntawun Polkuamdee, Published on 17/09/2025

» Thai equities are expected to rise further after the Stock Exchange of Thailand (SET) bounced back to break the key psychological level of 1,300 points on expectations the Federal Reserve will cut interest rates at its meeting this week, coupled with signs of easing global trade tensions.

BUSINESS

Surveying the wreckage

Business, Nareerat Wiriyapong, Narumon Kasemsuk and Phusadee Arunmas, Published on 30/08/2025

» Some pundits see warning signs for Thai economic prospects following the Constitutional Court's ruling that dismissed Prime Minister Paetongtarn Shinawatra from office for violating ethical standards in a leaked call with former Cambodian leader Hun Sen about a border dispute.

BUSINESS

Transformation is not a project. It’s a power shift

Arinya Talerngsri, Published on 03/08/2025

» In boardrooms across Asia, “transformation” is the buzzword of the decade. Every company is launching a new initiative. Digital. Cultural. AI-powered. But here’s the uncomfortable truth: