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BUSINESS

Chiang Mai tourism in flux

Business, Narumon Kasemsuk, Published on 09/02/2026

» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.

BUSINESS

Restaurants face a rough 2026

Business, Kuakul Mornkum, Published on 07/02/2026

» The restaurant industry continues to face several challenges this year, as tourism has not fully recovered, labour shortages persist and costs remain high.

BUSINESS

Mall Group seeks measures to spur consumer spending

Business, Boonsong Lipimas, Published on 05/02/2026

» The Mall Group Co Ltd views fresh government stimulus measures, improved baht exchange rates and tourism as key drivers in reviving consumer spending this year.

BUSINESS

Guidelines introduced to boost Thai cybersecurity

Business, Komsan Tortermvasana, Published on 05/02/2026

» The National Cyber Security Agency (NCSA) has launched "zero trust" guidelines to help enterprises and individuals strengthen their cybersecurity, as the multi-factor authentication (MFA) method seems insufficient to prevent hacking and threats.

BUSINESS

Deloitte sees strong demand from Thai firms in 2026

Business, Nuntawun Polkuamdee, Published on 04/02/2026

» Deloitte Thailand expects strong growth in advisory and consulting services in 2026 because of demand from Thai companies for business redesign, data and cloud-related services to accelerate their adaptation to shifting consumer behaviour in the digital global economy.

BUSINESS

Loyalty a challenge among Gen Z employees

Business, Suchit Leesa-nguansuk, Published on 03/02/2026

» Over 50% of Thai Gen Z professionals are expected to leave their employer after only 1-2 years, according to global talent partner Robert Walters.

BUSINESS

Jaymart, Singer eye larger slice of B100bn smartphone market

Business, Suchit Leesa-nguansuk, Published on 30/01/2026

» Despite economic headwinds, Jaymart Mobile Co Ltd has continued to expand its branch network to increase coverage, while Singer Thailand is placing greater emphasis on smartphone loans, with both aiming to grow their share of Thailand's 100-billion-baht smartphone market.

BUSINESS

Regional firms ramping up AI deployment

Business, Suchit Leesa-nguansuk, Published on 21/01/2026

» Asia-Pacific companies are shifting rapidly from artificial intelligence (AI) trials to full-scale deployment.

BUSINESS

Gold trading controls seen having limited impact on baht

Business, Nareerat Wiriyapong, Published on 20/01/2026

» Granting the Bank of Thailand powers to control online gold trading transactions will have a limited impact on curbing the baht's excessive strength, gold and currency experts say, as bullion has soared to a new all-time high of nearly US$4,700 an ounce and the Thai unit is expected to strengthen further.

BUSINESS

SET posts weakest performance in region

Business, Nareerat Wiriyapong, Published on 03/01/2026

» The Stock Exchange of Thailand (SET) continues to face significant structural and cyclical challenges this year, after posting the weakest performance in the region in 2025.