Showing 1 - 10 of 21
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Resolutions for a cybersecure 2025
Business, Published on 07/03/2025
» The world saw a number of record-breaking data breaches in 2024 -- from the Taylor Swift concert ticket case, to an incident with 100 million Americans' medical records. Artificial intelligence technology as well as cybercrime advanced by leaps and bounds. So how can you stay on top of all this to ensure personal information security? Here are seven resolutions for 2025.
New energy, tech fields poised for growth
Business, Nuntawun Polkuamdee, Published on 03/01/2025
» New energy, artificial intelligence (AI) technology and digital tokens are the top investment trends for 2025, according to initial coin offering (ICO) portal Kubix.
1% credit card fee remains on hold
Business, Somruedi Banchongduang, Published on 04/05/2024
» The Bank of Thailand is continuing to freeze the attempt to charge an additional 1% fee to local credit cardholders, prompting card issuers to explore alternative solutions.
Bitcoin hits B2m amid crypto boom
Business, Nuntawun Polkuamdee and Nareerat Wiriyapong, Published on 29/02/2024
» The price of Bitcoin topped 2 million baht on the Bitkub digital asset exchange as global prices spiked to a new high of US$59,000 on Wednesday afternoon, amid institutional buying of spot Bitcoin exchange-traded funds (ETFs) and growing retail investor interest in cryptocurrency.
Silver linings in the crypto cloud
Business, Published on 03/02/2023
» It was a tough year for crypto and blockchain. We experienced severe breaches of trust, resulting in an adverse hit to the public and regulators' perception of the industry.
Survey: Healthcare ranks as top online activity
Business, Suchit Leesa-nguansuk, Published on 24/08/2022
» The top internet activity for Thais was receiving healthcare consulting and services, while Gen Y spent the most time -- 8 hours and 55 minutes a day -- on the internet compared with other generations, according to the latest survey by the Electronic Transactions Development Agency (ETDA).
Developing Thailand's next super app
Business, Stewart Garrett, Published on 04/08/2022
» The rise of super apps in Southeast Asia has raised the bar in providing an all-encompassing, seamless user experience. Super apps are essentially digital platforms that provide multiple services, such as delivery, travel, payments and social media.
Inflation worries take steam out of shares
Business, Nuntawun Polkuamdee and Pornkamon Teerapiboonkun, Published on 12/02/2022
» Recap: Global stocks extended declines on Friday as hotter-than-expected consumer prices raised fears the US Federal Reserve will lift interest rates faster to fight inflation.
PayPal suspension to hit Thais amid tough market
Business, Suchit Leesa-nguansuk, Published on 08/02/2022
» Global online payment PayPal is scheduled to suspend most services for consumers, freelancers and sole proprietors in Thailand from March 7 as it is seeking ways to comply with Thai regulations.