THAILAND

Japan names Thailand as strategic base for the ‘New Cool Japan’ strategy

Published on 21/03/2026

» Amid the rapid growth of the global media and entertainment industry, which is emerging as a key driver of the digital economy and a powerful form of “soft power” connecting people and cultures worldwide, NTT DOCOMO, Japan’s leading telecommunications and technology provider and a key partner of the Ministry of Internal Affairs and Communications (MIC) of Japan, has announced a strategic partnership with TrueVisions, aligning with the Japanese government’s “New Cool Japan Strategy”.