Showing 1 - 10 of 313
Crypto-backed loans allowed on novel Thai platform
Business, Nuntawun Polkuamdee, Published on 30/01/2026
» Liberix, a Thailand-based financial services platform, has launched the country's first platform allowing users to borrow baht using Bitcoin and other digital assets as collateral, expanding the use of cryptocurrencies beyond trading and speculation.
Call to support Thai characters
Business, Kuakul Mornkum, Published on 06/12/2025
» The Digital Content Association of Thailand (DCAT) believes the nation has the potential to become a regional hub for character trading, but the industry needs state support.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Mall Group preps events to capitalise on final quarter
Business, Somhatai Mosika, Published on 12/11/2025
» The Mall Group Co Ltd sees improving demand in the final quarter of the year and is focusing on increasing the frequency of mall visits and sales by creating engaging experiences for shoppers.
Trade show puts character market under the spotlight
Business, Kuakul Mornkum, Published on 06/11/2025
» The Digital Content Association of Thailand (DCAT) says Thai characters have strong growth potential and urges creators to quickly adapt to new trends in order to compete effectively with foreign-created characters.
Push to help firms leverage IP when raising credit, funds
Business, Phusadee Arunmas, Published on 04/11/2025
» The Department of Intellectual Property (DIP) and the Securities and Exchange Commission (SEC) have launched an IP financing initiative, encouraging businesses to leverage their intellectual property (IP) when seeking credit or raising funds.
Weak demand results in suspension of 4 power plants
Business, Yuthana Praiwan, Published on 29/10/2025
» Sluggish economic growth has prompted energy authorities to halt the operations of four power plants and delay the opening of a fifth to avoid a financial burden for electricity producers and buyers, says Energy Minister Auttapol Rerkpiboon.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
CPN introduces 'The Central Phaholyothin' megaproject
Business, Kuakul Mornkum, Published on 09/10/2025
» SET-listed Central Pattana Plc (CPN), a leading Thai real estate developer, has announced the launch of "The Central Phaholyothin" -- a 21-billion-baht flagship megaproject.