Showing 1 - 10 of 202
Parties tout digital tech in poll campaigns
Business, Suchit Leesa-nguansuk, Published on 20/01/2026
» As many political parties' election campaigns highlight the use of digital technologies such as artificial intelligence (AI) to help revitalise Thailand, IT pundits suggest that such populist AI policies should be implemented carefully and that more needs to be done to ensure the country's sustainable digital future.
Cooling US inflation boosts risk appetite
Business, Nuntawun Polkuamdee and Nareerat Wiriyapong, Published on 20/12/2025
» RECAP: Asian stocks tracked gains on Wall Street as cooling US inflation backed the case for more Federal Reserve interest-rate cuts and worries about tech valuations eased.
Private sector launches anti-corruption drive
Business, Phusadee Arunmas, Published on 19/11/2025
» The Joint Standing Committee on Commerce, Industry and Banking (JSCCIB) has established a working group called "Zero Corruption: JSCCIB and Friends Won't Tolerate It" to declare the Thai private sector's opposition to all forms of corruption.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Fiscal Policy Office touts psychology behind co-pay scheme
Business, Wichit Chantanusornsiri, Published on 04/11/2025
» The "Khon La Khrueng Plus" co-payment scheme is considered one of the world's most effective consumption stimulus programmes, founded on the principles of behavioural economics, according to an analysis by the Fiscal Policy Office (FPO).
Global investors fear missing the trends
Business, Nuntawun Polkuamdee, Published on 20/10/2025
» Global investors appear to be in a "fear of missing out" (FOMO) mode, with strong buying momentum continuing to flow into gold and trendy equities worldwide, despite heightened risks from renewed US-China trade tensions and political uncertainty in the US.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Examining the crux of the credit crunch
Business, Kanana Katharangsiporn, Published on 18/10/2025
» Thailand's residential property sector is grappling with a severe credit crunch, as mortgage rejection rates have surged to an unprecedented 80% this year, up sharply from around 30% during the pandemic, according to developers.
BoT: Meagre inflation no limit to economic growth
Business, Somruedi Banchongduang, Published on 15/10/2025
» An inflation rate falling short of the central bank's targeted range is not a barrier to economic growth, insists the Bank of Thailand.
KAsset touts diversifying portfolios
Business, Boonsong Lipimas, Published on 09/10/2025
» Diversifying portfolios across various asset classes is crucial for investors to navigate risks and smooth out volatility amid growing global market uncertainties, says Kasikorn Asset Management (KAsset).