Showing 1 - 10 of 231
When GDP no longer needs people
Business, KCS Group, Published on 17/03/2026
» In traditional industrial models, rising gross domestic product used to go hand in hand with job creation. More production meant more workers and higher wages followed by increased consumption. But in the emerging post-labour economy, this link is breaking. Nations can now increase output not by employing more people, but by implementing more code.
Chat commerce gains ground
Business, Suchit Leesa-nguansuk, Published on 12/03/2026
» Artificial intelligence (AI)-powered conversational commerce is intensifying in Thailand as major platforms such as Meta and Line step up efforts to support local small and medium-sized enterprises (SMEs).
Electronics sector braces for tariff thump
Business, Nareerat Wiriyapong, Published on 12/03/2026
» As US tariffs and baht fluctuation pose challenges for the electronics industry, Thailand's major export earner, executives see investment and product diversification as key to cushion the impact, while demand for artificial intelligence (AI) and data centres continues to drive revenue growth.
Nomination nightmare for precious metals
Business, Published on 17/02/2026
» The nomination of Kevin Warsh as the new chairman of the US Federal Reserve turned into a nightmare for the precious metals complex on Jan 30. Prices plummeted at an unprecedented pace as speculators who had fuelled the relentless rally started to sell.
Agency to set rules for social commerce
Business, Komsan Tortermvasana, Published on 28/01/2026
» The Electronic Transactions Development Agency (ETDA) is expected to implement two new measures this year as part of its role in regulating digital platform services.
Delinquent student loan holders targeted
Business, Wichit Chantanusornsiri, Published on 13/01/2026
» The Student Loan Fund (SLF) is preparing to file lawsuits against around 100,000 SLF borrowers to enforce repayment of more than 10 billion baht in unpaid debt.
Ruling on pilot training charges creates legal precedent
Business, Molpasorn Shoowong, Published on 07/01/2026
» Over a dozen student pilots won a lawsuit against Nok Air regarding a requirement for additional training charges outside a contract for co-pilot employment, while the Court of Justice ordered compensation of one-third of 32.5 million baht in total damages.
Consumer market is always changing
Business, Published on 25/12/2025
» Rapid shifts are occurring in the Thai property, retail, technology and mobility sectors, as sustainability shapes malls, demand in the residential housing rental market in Greater Bangkok rises, live commerce and artificial intelligence transform consumption, and the electric vehicle market faces uncertainty following expiring incentives.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Tackling a national scourge
Business, Post Reporters, Published on 27/10/2025
» Thailand plans to rev up efforts to crack down on rampant online scams, which are a menace not only to Thailand but also the global economy. Efforts include improving existing regulations and cooperating with other countries to suppress scams.