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Search Result for “media mix strategy”

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SPORTS

German giants Bayern deepening Thai ties

Sports, Tor Chittinand, Published on 09/04/2026

» When Bayern Munich opened their Bangkok office in 2022, it marked the German champions' third overseas base after New York and Shanghai. For Rauven Kasper, the club's board member for marketing and sales, the decision was not about following rivals into familiar hubs such as Singapore or Hong Kong, but about embedding themselves in a market where football culture is lived on the streets.

SPORTS

Fifa brings calm and belief to Augusta

Sports, Chuah Choo Chiang, Published on 08/04/2026

» There is a certain calmness about current Asian No.1 amateur golfer, Pongsapak "Fifa" Laopakdee, that feels almost misplaced as he prepares for a dream debut at the Masters Tournament this week.

SPORTS

It's crunch time: Saints seek Cup inspiration from 50 years ago

Sports, Nobby Piles, Published on 04/04/2026

» It's time for the quarter-finals in the FA Cup with six Premier League teams in the mix joining Championship side Southampton and League One strugglers Port Vale in the battle to advance to the final four.

SPORTS

4 provinces bid to host King's Cup

Sports, Tor Chittinand, Published on 03/04/2026

» Four provinces have submitted bids to host the 52nd King's Cup football tournament in November, announced the Football Association of Thailand (FAT).

SPORTS

Red Bull's Daisher nails city's first wingsuit stunt

Sports, Published on 01/04/2026

» Renowned Hollywood stuntman and Red Bull Air Force legend Miles Daisher created a milestone moment for Thailand's growing extreme sports scene with the first-ever wingsuit jump in Bangkok.

SPORTS

Thailand Endurance C'ship gets underway in Pattaya

Sports, Published on 27/03/2026

» PATTAYA: The road to one of Thailand's most prestigious equestrian honours begins this week as the Thailand Endurance Championship 2026 (CEI 1*) gets underway from today until Sunday at the Thai Polo & Equestrian Club, also known as B.Grimm Country Club.

SPORTS

Thailand gear up for must-win Asian Cup showdown

Sports, Tor Chittinand, Published on 24/03/2026

» Twenty-three players have reported for national duty as Thailand step up preparations for their final AFC Asian Cup 2027 qualifying Group D fixture against Turkmenistan.

SPORTS

Thai champ Thammanoon ready for another defence

Sports, Wasim Mather, Published on 12/03/2026

» Four days have passed since WBC light flyweight champion Thammanoon Niyomtrong arrived in Yokohama, where he is preparing to defend his title against Japanese challenger Shokichi Iwata.

SPORTS

Cosmic edge for Men in Blue over Black Caps in Ahmedabad

Sports, JD Mukkarji, Published on 08/03/2026

» Cricket, widely considered the world's second most popular sport after football, commands a global following of more than 2.5 billion people. When a major event such as the T20 World Cup final arrives, fans and analysts explore every possible factor that could influence the result -- team combinations, player form, strategy, and even psychology. In some cultures, another dimension also enters the conversation: astrology.

SPORTS

Experienced Tasana shows class in ninth WBC Asia defence

Sports, Wasim Mather, Published on 28/02/2026

» Tasana Salapat once again proved that experience remains one of boxing's most valuable assets when he successfully defended his WBC Asia bantamweight title on Wednesday at Rangsit Muay Thai Stadium.