Showing 1 - 5 of 5
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Art toy mascot seeks to entice China market
Business, Molpasorn Shoowong, Published on 02/07/2024
» A tourism campaign led by art toy mascot Labubu could help Thailand attract 8 million Chinese visitors and lure art toy lovers from around the world, as emerging home-grown mascot Butter Bear is the next tourism presenter, says the Tourism Authority of Thailand (TAT).
BAAC sets out blueprint for foreign knowledge exchange
Business, Apichart Thananan, Published on 27/10/2023
» The Bank for Agriculture and Agricultural Cooperatives (BAAC) is supporting foreign knowledge exchange for small-scale farmers and farming businesses as part of efforts to enhance their business efficiency and competitiveness in the global market.
Thai Pavilion stresses nation's cutting edge
Business, Janine Phakdeetham, Published on 20/12/2021
» The Thai Pavilion at the World Expo 2020 in Dubai ranks among the top five most visited attractions, drawing in more than 100,000 attendees thus far with an immersive experience that highlights Thailand's digital mobility, trade opportunities and beautiful travel destinations.
Weathering a turbulent market
Business, Nuntawun Polkuamdee and Darana Chudasri, Published on 23/07/2018
» For nearly a decade after the global financial crisis, financial markets have surfed a wave of low-cost money on the back of advanced economies' quantitative easing (QE) led by the US Federal Reserve. But the era of cheap money is drawing to a close amid a synchronised economic expansion worldwide.