Showing 1 - 10 of 16
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Acer, Butterbear team up for laptop
Business, Suchit Leesa-nguansuk, Published on 10/07/2025
» Acer Computer has teamed up with Butterbear, a famous Thai mascot, to launch a limited edition laptop appealing to a younger local audience.
Stellar year for Grab's ride-hailing, delivery services
Business, Published on 20/12/2024
» Grab, a leading super-app in Southeast Asia, has unveiled its year-end statistics for on-demand transport and delivery services in Thailand.
Domestic tourism revenue sags
Business, Molpasorn Shoowong, Published on 18/10/2024
» Festive events and new stimulus campaigns should push domestic tourism revenue to 950-970 billion baht this year, missing the target of 1 trillion baht because of a sluggish economy and the impact of flooding, according to the Tourism Authority of Thailand (TAT).
Line Man Wongnai unveils marketing push
Business, Suchit Leesa-nguansuk, Published on 04/10/2024
» Online food delivery platform Line Man Wongnai is spending 300 million baht on its largest marketing campaign in three years in a push to expand its user base, aiming to become the market leader in terms of revenue.
Tourism Authority of Thailand upbeat on Golden Week
Business, Molpasorn Shoowong, Published on 01/10/2024
» Thailand is expecting up to 183,000 Chinese visitors during this year's Golden Week holiday, representing an 88% recovery from 2019, generating 5.1 billion baht revenue, according to the Tourism Authority of Thailand (TAT).
Art toy mascot seeks to entice China market
Business, Molpasorn Shoowong, Published on 02/07/2024
» A tourism campaign led by art toy mascot Labubu could help Thailand attract 8 million Chinese visitors and lure art toy lovers from around the world, as emerging home-grown mascot Butter Bear is the next tourism presenter, says the Tourism Authority of Thailand (TAT).
Tourism revenue to miss state target by B500bn
Business, Narumon Kasemsuk, Published on 06/06/2024
» The most realistic scenario for Thai tourism revenue this year is 3 trillion baht, missing the government goal of 3.5 trillion baht, as many target markets have been hit by an economic downturn, according to the Tourism Authority of Thailand (TAT).
Sansiri uses Bar-B-Q Plaza for campaign
Business, Kanana Katharangsiporn, Published on 10/02/2021
» Sansiri is moving into the more affordable market by launching low-priced condo projects this year, aiming to have 1.5 billion baht in residential sales from a campaign with Bar-B-Q Plaza.
CPN splurging on mall marketing for final quarter
Business, Pitsinee Jitpleecheep, Published on 12/11/2020
» Central Pattana, an SET-listed retail developer, has allocated 400 million baht to launch marketing activities to spur a shopping spree in the final quarter of the year, the annual peak sales season.