Showing 1 - 6 of 6
Value of martech niche set to hit B5bn by year-end
Business, Komsan Tortermvasana, Published on 10/12/2025
» The market value of the key opinion leader (KOL)-influencer marketing technology (martech) sector is expected to hit 5 billion baht by the end of 2025.
From insights to baht
Business, Ramakrishnan Raja, Published on 26/11/2024
» While the global conversation is dominated by artificial intelligence and its transformative potential, the recent Martech Summit in Bangkok illuminated a more immediate priority for Thai businesses: Data as currency.
Finno Efra preps for listing
Business, Somruedi Banchongduang, Published on 20/08/2024
» Krungsri Finnovate (KFin), the corporate venture capital arm of Bank of Ayudhya (Krungsri), has partnered with EfraStructure Co to launch a private equity trust aimed at supporting local startups and investing in tech startups across Asean.
Startup surge
Business, Suchit Leesa-nguansuk, Published on 05/08/2024
» Major venture capitalists are eyeing huge investment opportunities in startups with the focus on artificial intelligence (AI), transformative digital healthcare, and the emerging field of so-called pink technology.
Pioneer Kotler lifts the lid on Marketing 6.0
Business, Suchit Leesa-nguansuk, Published on 17/11/2023
» Embracing advanced technologies to gain deeper insights into customers and their behaviour, immersive marketing, and a focus on customer value will represent the keys to marketing success in the future, according to globally and locally renowned marketing gurus.
MarTech expected to be the 'next big thing' for marketers
Business, Suchit Leesa-nguansuk, Published on 01/02/2023
» Demand for marketing technology (MarTech) is surging following lower cloud costs, the essence of customer data usage and intense competition, say industry pundits.