Showing 1 - 10 of 82
Line pivots to new role in digital economy
Business, Suchit Leesa-nguansuk, Published on 01/12/2025
» Line Thailand is charting a bold new course by launching mini programs and agentic artificial intelligence (AI) assistants, aiming to reshape the country's digital economy under its new chief executive.
Krungthai Bank trims NPL rate to 2.7% this year
Business, Nuntawun Polkuamdee, Published on 27/11/2025
» Krungthai Bank (KTB) has exercised careful asset management, enabling the state-owned bank to reduce its non-performing loans (NPLs) excluding government-assisted contracts from 4.4% of the portfolio in 2020 to just 2.7% in the first nine months of this year, say executives.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Online sellers hit by large increases in fees
Business, Suchit Leesa-nguansuk, Published on 30/09/2025
» Shopee, Lazada and TikTok Shop have all raised their sales transaction fees and introduced additional service charges, leading to higher costs for merchants.
Sniffing a herbal winner
Business, Kuakul Mornkum, Published on 15/09/2025
» With a comprehensive marketing strategy that reaches every segment and a commitment to ongoing product development, the aroma of Hongthai has become pervasive.
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Association lashes online annual general meetings
Business, Nuntawun Polkuamdee, Published on 13/08/2025
» Online annual general meetings (AGMs) undermine shareholder engagement, information accessibility and corporate governance, says the Thai Investors Association (TIA), noting up to 60% of Thai listed firms plan to offer virtual AGMs this year.
Sukiyaki battle boils up
Business, Kuakul Mornkum and Somhatai Mosika, Published on 11/06/2025
» As consumers tighten their budgets, leading sukiyaki restaurants are engaging in a price war to attract customers. This strategy has advantages and drawbacks, while the effect on sales can be uncertain.
Tie-up showcasing immersive attraction
Business, Published on 11/04/2025
» Playmondo, a family entertainment centre, has partnered with Peanuts and Central Pattana Group to introduce a Peanuts-themed indoor amusement park at Central's shopping malls across Thailand.