Showing 1 - 10 of 154
Sena puts focus on affordable housing
Molpasorn Shoowong, Published on 29/01/2026
» SET-listed Sena Development plans to launch eight new projects this year worth 10.7 billion baht, six of which are in the affordable segment priced 1-2.5 million baht per unit, as the company wants to be the leader for affordable houses for new buyers via its rent-to-own strategy.
Property market on course for further stagnation
Kanana Katharangsiporn, Published on 05/01/2026
» Developers face a prolonged period of economic uncertainty heading into 2026, with household debt, weak purchasing power and unpredictable risks shaping business decisions, says Kessara Thanyalakpark, managing director of SET-listed Sena Development.
For young Thais, owning a home put on hold
Somruedi Banchongduang, Published on 29/12/2025
» For many young Thais starting their careers, buying a home is less of an immediate goal and more of a long-term aspiration.
Pressured property developers look to adapt
Kanana Katharangsiporn, Published on 29/12/2025
» The residential property market closed 2025 under heavy pressure from weak purchasing power, tight mortgage lending and external shocks, prompting developers to recalibrate strategies for 2026 around affordability, risk management and liquidity preservation.
Sena focuses on rent-to-own market amid stagnant economy
Business, Kanana Katharangsiporn, Published on 05/12/2025
» SET-listed Sena Development will continue to rely on rent-to-own as a core strategy next year, with the economy expected to remain sluggish with no positive drivers on the horizon to support mortgage approvals.
Year to end with dip in transfers and transfer value
Kanana Katharangsiporn, Published on 26/11/2025
» Despite an expected pickup in transfers in the fourth quarter, full-year 2025 is still forecast to end with a 7% drop in the number of transfers and an 11% decline in transfer value, weighed down by the economic slowdown and weaker home-buying power.
Developers demand urgent measures
Business, Wichit Chantanusornsiri, Published on 24/11/2025
» Real estate developers have reiterated their calls for the government to expedite financial and tax relief measures, noting the sector is on track to record its lowest growth in two decades.
Sentiment among Bangkok developers improves in Q3
Kanana Katharangsiporn, Published on 19/11/2025
» The sentiment index of Greater Bangkok housing developers edged up in the third quarter of 2025 from the previous quarter, buoyed largely by an extension of property incentives, but confidence remained weak as the index stayed below the median level.
New infrastructure expected to boost market in Northeast
Business, Kanana Katharangsiporn, Published on 19/09/2025
» New infrastructure is expected to revive the economy and strengthen home purchasing power in Nakhon Ratchasima and Udon Thani, as transfer and mortgage fee cuts and lower interest rates have had a limited effect, according to local developers.
Sena Development maintains B10bn annual transfer target
Business, Kanana Katharangsiporn, Published on 26/08/2025
» SET-listed developer Sena Development is maintaining its annual transfer target of 10 billion baht, despite recording only 22% of the target in the first half, as it is still confident in seeing an uptick in transfers in the latter half of the year.