Showing 1 - 10 of 15
Thai Drinks eyes regional expansion
Business, Kuakul Mornkum, Published on 16/03/2024
» Thai Drinks, the marketer and brand manager of est Cola, is keen on regional expansion in Asia, targeting the Gen Z segment.
Thai Drinks adds fresh sparkle to est Cola brand
Business, Pitsinee Jitpleecheep, Published on 14/03/2023
» Thai Drinks, the marketer and brand management of est Cola, is refreshing the brand for the first time in 11 years since entering Thailand's soft drink market.
Striking a chord with Thai audiences
Business, Molpasorn Shoowong, Published on 22/02/2023
» South Korea found tremendous success exporting soft power via K-pop and K-dramas globally for decades, establishing a strong fan base in Southeast Asia and Thailand, even during the pandemic.
Making dreams come true
Business, Narumon Kasemsuk, Published on 25/07/2022
» Last month Thailand saw a marriage equality bill pass its first reading in parliament, which was regarded as a historic move that could make marriage law applicable to couples across all genders, not only opposite sexes.
FANDOM to spur digital content business
Business, Poonyapat Luenam, Published on 07/06/2022
» FANDOM, a community-focused digital platform that allows fans to connect with famous influencers and artists as well as earn revenue via digital assets, is slated to launch in August.
Asia falls in love with Thai Boys Love
Business, KomsanTortermvasana, Suchit Leesa-Nguansuk and Dusida Worrachaddejchai, Published on 05/05/2022
» Buoyed by the openness of the LGBT community, Thailand's "Boys Love" (BL) movies and series have been well received in the local market and are considered promising export products that can draw lucrative revenue streams and foster business opportunities in other areas, including tourism.
Twitter reveals trending conversations in Thailand
Business, Suchit Leesa-nguansuk, Published on 12/10/2021
» Identity, wellbeing and the environment are among six major Thai trends detected by Twitter that can be used by marketers to design campaigns.
Venture to prime talent for the international market
Business, Published on 28/05/2021
» Thai talent agency GMM Grammy has announced a joint venture with YG Entertainment, a South Korean agency, to create a new talent agent agency called YG"MM to develop Thai talent for the international market.
Pandemic, 5G drive up gaming interest
Business, Suchit Leesa-nguansuk, Published on 26/10/2020
» The pandemic and 5G roll-out are expected to drive up the number of gamers in Thailand, though economic woes still weigh on their spending per person, says one of the promoters of Thailand Game Show 2020, scheduled for next month.
Delivering the goods in the age of coronavirus
Business, Komsan Tortermvasana, Published on 11/04/2020
» With extensive experience in family businesses, politics and regulation, Korkij Danchaivichit has a strong will to shore up Thailand Post as it weathers fierce competition from other courier services.