Showing 1 - 10 of 60
CPN to host Songkran events
Business, Kuakul Mornkum, Published on 31/03/2026
» SET-listed Central Pattana Plc (CPN), the real estate developer and operator of Central shopping centres, will host Thailand's Songkran Festival 2026 at its malls nationwide, with a total budget of 500 million baht.
Booming baht scares off Japan
Business, Narumon Kasemsuk, Published on 06/10/2025
» Baht appreciation against a weakening yen has influenced travel spending between Thailand and Japan this year.
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Central Pattana launches month of Pride festivities in malls
Business, Boonsong Lipimas, Published on 22/05/2025
» Central Pattana Plc (CPN), a retail arm of Central Group and the operator of Central shopping centres, is reaffirming its commitment to diversity and equality with the launch of "Thailand's Pride Celebration 2025: Pride For All".
CPN sinks B500m into Songkran events
Business, Kuakul Mornkum, Published on 04/04/2025
» SET-listed retail and property developer Central Pattana Plc (CPN) is investing 500 million baht in the nationwide "Thai Maha Songkran" festival and plans to host more than 1,000 events across 28 branches nationwide.
Central Pattana plans B600m summer campaign
Business, Kuakul Mornkum, Published on 01/03/2025
» Central Pattana Plc (CPN), the retail and property developer, is investing 600 million baht in a summer campaign, with 1,000 events planned across the country.
Ad outlay poised to grow 4.5% in 2025
Business, Suchit Leesa-nguansuk, Published on 05/02/2025
» Marketing spending is projected to grow by 4.5% to more than 92 billion baht this year, driven by the rise of modern commerce, influencers, government stimulus schemes and a strong tourism sector.
Mini-dramas key to pushing soft power
Business, Phusadee Arunmas, Published on 22/03/2024
» The Commerce Ministry recommends entrepreneurs use mini-dramas to promote the country's soft power to the global market in terms of culture, traditions and tourism.
TAT eyes B24.4bn from Songkran
Business, Molpasorn Shoowong, Published on 13/03/2024
» The Songkran festival is expected to generate 24.4 billion baht during the five-day holiday, drawing 510,000 foreign travellers and 4.29 million domestic trips, according to the Tourism Authority of Thailand (TAT).
Central Pattana touts countdown events
Business, Pitsinee Jitpleecheep, Published on 21/12/2023
» Property and retail developer Central Pattana Plc has teamed up with the Tourism Authority of Thailand (TAT) and the Bangkok Metropolitan Administration (BMA) to unveil Countdown 2024 events at CentralWorld and its 13 shopping centres across the country, aiming to encourage travel and boost retail spending.