Showing 1 - 10 of 16
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Mini-dramas key to pushing soft power
Business, Phusadee Arunmas, Published on 22/03/2024
» The Commerce Ministry recommends entrepreneurs use mini-dramas to promote the country's soft power to the global market in terms of culture, traditions and tourism.
T&B preps NFT and metaverse projects
Business, Poonyapat Luenam, Published on 09/03/2022
» T&B Media Global (Thailand), a Thai media and entertainment company, is joining hands with multiple Thai and international partners to develop the ADOT NFT platform and the Translucia Metaverse project as a supporting ecosystem for the utility token Crown Token (CWT).
RS Group launches Popcoin platform
Business, Pitsinee Jitpleecheep, Published on 12/01/2022
» SET-listed RS Group yesterday debuted Popcoin, a smart marketing platform that uses blockchain technology to increase the market value of content and entertainment businesses.
The Great Shopping Reset: How the Pandemic Helped Fix Retail
Business, Suzanne Kapner, Published on 22/11/2021
» The Covid-19 pandemic was supposed to deliver a knockout punch to department stores and specialty retailers. Instead, many of them are bouncing back healthier.
Slow Covid-19 Vaccine Rollout, New Variants Shift Some Business Plans
Business, Sarah Krouse, Published on 09/02/2021
» The slow start of the Covid-19 vaccine rollout, along with the arrival of new virus variants, has dashed some business leaders' hopes for getting back to normal in 2021.
BEC World upbeat on 2021 prospects
Business, Pitsinee Jitpleecheep, Published on 04/12/2020
» SET-listed BEC World, the operator of Channel 3, is upbeat about its operating results next year, helped by content development that serves various platforms, as well as online and social media expansion.
Line looks to influencer commerce
Business, Suchit Leesa-nguansuk, Published on 10/07/2020
» Line Thailand is joining hands with Tellscore, a local influencer marketing startup, to embark on influencer commerce, hoping to help brands increase their sales during the economic downturn while attracting influencers to the platform.
Virus, lack of 5G weigh down smartphone market
Business, Suchit Leesa-nguansuk, Published on 31/01/2020
» The local smartphone market looks gloomy this year, weighed down by fears over the virus outbreak, the lack of a 5G network and subdued economic conditions, says an organiser of Thailand Mobile Expo 2020.
BNK48 rebrands as iAM, eyes new idols
Business, Komsan Tortermvasana, Published on 08/11/2019
» BNK48 Office Co, which operates businesses related to idol girl group BNK48, has renamed itself Independent Artist Management (iAM) as it strives to become the biggest talent management operator in the country, including supplying new idols to the market.