Showing 1 - 10 of 273
Chiang Mai guesthouses pivot to long-haul markets
Business, Narumon Kasemsuk, Published on 20/12/2025
» Tourism in Chiang Mai could reap benefits from robust long-haul markets, while the segment is expected to continue growing next year as LOT Polish Airlines became the latest carrier to confirm a new scheduled flight to Bangkok.
Phuket tourism ramps up sustainability drive
Business, Molpasorn Shoowong, Published on 24/11/2025
» The pandemic served as a catalyst for tourism operators to re-evaluate their sustainability strategies and implement new initiatives aimed at preserving natural resources and attractions, many of which showed signs of recovery due to periods of reduced tourist activity.
Hotels digitise as a survival strategy
Business, Kanana Katharangsiporn, Published on 10/11/2025
» Thai hotels are accelerating digital and pricing strategies to stay competitive as international arrivals slow and the Chinese market, once Thailand's biggest tourism driver, remains tepid.
Strengthening baht adds to woes of ailing travel sector
Business, Narumon Kasemsuk, Published on 14/08/2025
» The strengthening baht is beginning to weigh on the fragile tourism sector, which is plagued by recurring security issues, leaving tourists feeling their visits aren't worth the cost.
Phuket hotels go green in hunt for gold
Business, Molpasorn Shoowong, Published on 21/07/2025
» Thai tourism is embracing sustainability as a core selling point for travellers, as the industry seeks to ensure its survival in a marketplace where such practices have become the "new normal".
B1.7bn co-payment scheme encounters inauspicious start
Business, Narumon Kasemsuk, Published on 02/07/2025
» Hotel operators are enmeshed in the slow approval process for the first phase of the 1.7-billion-baht co-payment scheme, while some online travel agents (OTAs) have started to offer even lower prices than the government's subsidy scheme.
New minimum wage to lead to hotel layoffs
Business, Narumon Kasemsuk, Published on 24/06/2025
» Large-scale layoffs in the hotel sector could be seen during this low season if the government agrees to raise the minimum wage to 400 baht from next week as planned, while the Thai Hotels Association (THA) has submitted a petition to the prime minister, asking for the policy to be cancelled.
Thai hotels face double whammy from US tariffs
Business, Nareerat Wiriyapong, Published on 15/05/2025
» Thai hotels are likely to face secondary effects from the US reciprocal tariffs as slowing tourist arrivals may cause hoteliers to cut prices or introduce more aggressive campaigns at home, while their overseas operations cannot escape the impact of the global economic slowdown.
Hoteliers take a chance with price fluctuation
Business, Narumon Kasemsuk, Published on 03/05/2025
» Room rates surged during the recent tourism high season, sparking criticism among some travellers who viewed Thai hotels as being more expensive than those in neighbouring countries.
Trump tariffs put tourism on edge
Business, Narumon Kasemsuk, Published on 20/02/2025
» Uncertainty over the Chinese market and the effect of US President Donald Trump's policies are the most critical factors for the tourism industry in the first half, as airlines and hoteliers consider market trends after the high season.