Showing 1 - 10 of 145
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Event organisers still buoyant
Business, Molpasorn Shoowong, Published on 05/01/2026
» Despite Vietnam's massive investment in new venue infrastructure, event organisers in Thailand remain confident the country can still compete for event and festival tourism, banking on a variety of venues and its ability to attract both high-spending attendees and repeat visitors.
Malls bet big on New Year blowout
Business, Molpasorn Shoowong, Published on 19/12/2025
» Large malls are ramping up investments in New Year countdown events across Bangkok and nationwide to spur year-end spending among locals and foreign tourists, with leading players Central Pattana Plc (CPN) and The Mall Group aiming to attract a combined audience of 1.6 million at their flagship celebrations.
Call to support Thai characters
Business, Kuakul Mornkum, Published on 06/12/2025
» The Digital Content Association of Thailand (DCAT) believes the nation has the potential to become a regional hub for character trading, but the industry needs state support.
ICONSIAM brings global award home
Business, Boonsong Lipimas, Published on 12/11/2025
» Thailand's landmark riverfront development ICONSIAM has brought national pride to the country after being ranked a "Top Three Most Influential Retail Property Project of the Past 30 Years" at the MAPIC Awards 2025, a prestigious event often hailed as the "Oscars of the retail industry".
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
JSP doubles investment in online sales
Business, Nuntawun Polkuamdee, Published on 17/10/2025
» MAI-listed JSP Pharmaceutical Manufacturing (Thailand), a leading distributor of medicines and nutritional supplements, is moving swiftly to capitalise on the surging popularity of the "Janey Live" phenomenon, doubling its investment in online sales channels to meet skyrocketing demand.
YouTube Shopping, Shopee tie-up thriving
Business, Suchit Leesa-nguansuk, Published on 21/08/2025
» Thailand's e-commerce sector continues to grow due to intensifying market competition, fuelled by rising video commerce and competition in providing faster delivery times.
Marshall cracks down on counterfeits amid growth
Business, Kuakul Mornkum, Published on 19/08/2025
» Marshall Group is continuing with its efforts to crack down on counterfeit products being sold in Asia, while expanding its presence in Thailand.
Thailand seeks concert hub status
Business, Molpasorn Shoowong, Published on 12/08/2025
» Even though the government recently faced a backlash over a potential €50 million (1.88 billion baht) investment to bring Tomorrowland, the global electronic dance music event, to Thailand for five years, the private sector and venue owners still support the plan to establish the country as an entertainment hub because of its fiscal impact.