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King Gen to Launch Farizon EV Vans in Thailand
Published on 18/06/2025
» Bangkok, June 17, 2025 – King Gen Public Company Limited (KGEN) is making bold moves to expand its business portfolio, with plans to secure exclusive rights to import and distribute Farizon, a new energy commercial vehicle brand under the Geely Holding Group, in Thailand. The company aims to introduce Farizon’s smart, sustainable electric vehicle solutions to the Thai market, with a strong focus on environmental impact, safety, and innovation.
Thonburi and Geely Launch First Right-Hand Drive EX5
Published on 04/12/2024
» Thonburi Group, a leading Thai automotive company, and Geely, a globally recognised innovator in the automotive industry, have announced a strategic partnership to distribute Geely vehicles in Thailand. This collaboration, managed by Thonburi Neustern Co., Ltd., encompasses sales, marketing, and after-sales services, marking a significant milestone in Thailand's automotive sector. The announcement coincides with the unveiling of the world’s first right-hand drive GEELY EX5 at the 41st Thailand International Motor Expo 2024.
Primus Group Expands into Luxury EV Market with ZEEKR
Published on 14/08/2024
» “Primus Group” has announced the automobile business expansion of the luxury brand “ZEEKR” under the “ZEEKR PRIMUS” entity. Debuting with the premium showroom located in the prosperous Ratchaphruek area, the showroom highlights luxury services to create superlative experiences with the introduction of the ZEEKR PRIMUS POP-UP STORE. Discover and experience the ZEEKR X test drive and receive exclusive deals at The Mall Lifestore Bang Khae from 1 August 2024.