Showing 1 - 10 of 356
Acer looks beyond computer market
Business, Suchit Leesa-nguansuk, Published on 21/03/2026
» Acer Computer is accelerating its expansion beyond the computer market into healthcare, energy, industrial PCs and large home appliances, while stepping up local assembly to expand its "Made in Thailand" portfolio.
Trade officials advised to find new export markets
Business, Published on 16/03/2026
» The caretaker commerce minister has directed commercial attachés to explore new potential markets, as well as actively promote and distribute agricultural products and other promising services in the global market.
CRC plans up to B18bn investment for store expansion
Business, Kuakul Mornkum, Published on 13/03/2026
» SET-listed Central Retail Corporation (CRC) plans to invest 16-18 billion baht this year to open new stores, renovate existing ones and enhance the customer experience.
Digital agency touts operations plan
Business, Komsan Tortermvasana, Published on 16/02/2026
» The Digital Economy Promotion Agency (depa) has outlined its operations plan for this year, dubbed "depa unstoppable" and focusing on continued training of human resources, the promotion of innovation investment and the development of digital infrastructure.
Leaders make dive into political scrum
Business, Suchit Leesa-nguansuk, Published on 19/12/2025
» A wave of tech pioneers have jumped into politics as political parties look to leverage their technology policies to woo voters in the upcoming election.
Report declares Thai digital economy still robust
Business, Suchit Leesa-nguansuk, Published on 27/11/2025
» Despite macroeconomic headwinds, weak domestic consumption and rising household debt, Thailand’s digital economy remains resilient.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Galaxy advises big tourism swing
Business, Molpasorn Shoowong, Published on 24/10/2025
» Thailand should set an ambitious target of 45-60 million arrivals by the period of 2030 to 2035, pushing stakeholders to cooperate and keep pace with fast-growing Asia-Pacific tourism, says Galaxy Resorts Thailand.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.