Showing 1 - 10 of 352
Leaders make dive into political scrum
Business, Suchit Leesa-nguansuk, Published on 19/12/2025
» A wave of tech pioneers have jumped into politics as political parties look to leverage their technology policies to woo voters in the upcoming election.
Report declares Thai digital economy still robust
Business, Suchit Leesa-nguansuk, Published on 27/11/2025
» Despite macroeconomic headwinds, weak domestic consumption and rising household debt, Thailand’s digital economy remains resilient.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Galaxy advises big tourism swing
Business, Molpasorn Shoowong, Published on 24/10/2025
» Thailand should set an ambitious target of 45-60 million arrivals by the period of 2030 to 2035, pushing stakeholders to cooperate and keep pace with fast-growing Asia-Pacific tourism, says Galaxy Resorts Thailand.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Minister touts nation as gaming hub
Business, Komsan Tortermvasana, Published on 18/10/2025
» The Digital Economy and Society (DES) Ministry is committed to driving Thailand's gaming industry onto the global stage and establishing the country as a gaming hub in Southeast Asia.
Thai edu-tech platform in the spotlight at Expand North Star
Business, Boonsong Lipimas, Published on 16/10/2025
» Student Care Co Ltd, the pioneer of Thailand's leading all-in-one school management and student welfare system, is transforming the nation's education landscape with its smart and sustainable school platform.
Depa eagerly awaits Game Industry Act
Business, Komsan Tortermvasana, Published on 06/10/2025
» The Game Industry Act is expected to be passed into law by the House of Representatives during the new government's tenure.
New True monthly plan targets Gen Z
Business, Komsan Tortermvasana, Published on 19/09/2025
» True Corporation aims to increase its total revenue, especially from postpaid service.