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Lots to do before checking out
Business, Published on 01/12/2025
» Before southern Thailand was hit by a massive flood last week, Prime Minister Anutin Charnvirakul signalled an early dissolution of parliament, possibly by mid-December instead of the previously announced late January 2026, following opposition pressure for a no-confidence vote against the minority government.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Minister touts nation as gaming hub
Business, Komsan Tortermvasana, Published on 18/10/2025
» The Digital Economy and Society (DES) Ministry is committed to driving Thailand's gaming industry onto the global stage and establishing the country as a gaming hub in Southeast Asia.
Push for more Thai robotics certification
Business, Suchit Leesa-nguansuk, Published on 16/10/2025
» The National Science and Technology Development Agency (NSTDA) has joined forces with the National Broadcasting and Telecommunications Commission (NBTC) to promote the certification of local Internet of Things (IoT) and service robotics industries with the former's P-mark label.
Virtual banks to bolster financial inclusion
Business, Somruedi Banchongduang, Published on 10/10/2025
» Virtual banks are 10 times more likely to reach untapped retail customers than traditional banks, improving the country's rate of financial inclusion, say new industry players.
KAsset touts diversifying portfolios
Business, Boonsong Lipimas, Published on 09/10/2025
» Diversifying portfolios across various asset classes is crucial for investors to navigate risks and smooth out volatility amid growing global market uncertainties, says Kasikorn Asset Management (KAsset).
AIS Play set to broadcast this season's NBA games
Business, Komsan Tortermvasana, Published on 08/10/2025
» Advanced Info Service (AIS) is strengthening its entertainment and sports streaming platform AIS Play by teaming up with America's National Basketball Association (NBA) to broadcast the 2025-26 game season to Thai fans.
Depa eagerly awaits Game Industry Act
Business, Komsan Tortermvasana, Published on 06/10/2025
» The Game Industry Act is expected to be passed into law by the House of Representatives during the new government's tenure.
Book sales hampered by drop in purchasing power
Business, Kuakul Mornkum, Published on 25/09/2025
» The sluggish economy has resulted in tighter budgets for book purchases, with the uncertain political climate further discouraging spending, according to the Publishers and Booksellers Association of Thailand (Pubat).