BUSINESS

Brands jump on China's Qixi Festival

Asia focus, Suwatchai Songwanich, Published on 21/09/2020

» The Qixi Festival or "Double Seven Festival" is China's Valentine's Day, falling on the seventh day of the seventh month in the lunar calendar -- Aug 25 this year. Celebrating a 2,000-year-old love story in Chinese mythology, Qixi has turned into a major shopping and gift-giving occasion that could rival Singles Day in November.