Showing 1 - 10 of 759
SET rides wave of post-poll optimism
Business, Tisco Securities, Published on 14/02/2026
» The Stock Exchange of Thailand closed the first month of 2026 with high hopes for an election-themed rally. Market-cap leader DELTA turned positive again, pushing the SET up more than 20 points in the first week of the year, while positive sentiment about artificial intelligence (AI) on Wall Street spread to Asia.
Push for development of Thailand into global halal hub
Business, Kuakul Mornkum, Published on 09/02/2026
» The Thai halal industry, which includes food and tourism, has strong growth potential, according to the Thai Muslim Trade Association (TMTA).
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Report declares Thai digital economy still robust
Business, Suchit Leesa-nguansuk, Published on 27/11/2025
» Despite macroeconomic headwinds, weak domestic consumption and rising household debt, Thailand’s digital economy remains resilient.
Google launches AI initiative in Thailand
Business, Suchit Leesa-nguansuk, Published on 27/11/2025
» Google Cloud has launched the PanyaThAI flagship transformation programme to fast‑track Thailand's adoption of agentic artificial intelligence (AI) to drive the AI economy.
Phuket tourism ramps up sustainability drive
Business, Molpasorn Shoowong, Published on 24/11/2025
» The pandemic served as a catalyst for tourism operators to re-evaluate their sustainability strategies and implement new initiatives aimed at preserving natural resources and attractions, many of which showed signs of recovery due to periods of reduced tourist activity.
Thailand at the forefront of social commerce trend
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Thailand continues to be a global leader in social commerce, with platforms such as TikTok, Facebook and Instagram heavily utilised for live-selling, product discovery, and driving e-commerce transactions.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Mall Group preps events to capitalise on final quarter
Business, Somhatai Mosika, Published on 12/11/2025
» The Mall Group Co Ltd sees improving demand in the final quarter of the year and is focusing on increasing the frequency of mall visits and sales by creating engaging experiences for shoppers.
Lazada joins YouTube scheme
Business, Suchit Leesa-nguansuk, Published on 08/11/2025
» YouTube has extended its shopping affiliate programme in Thailand to cover Lazada, fuelling the nation's thriving video commerce landscape.