Showing 1 - 10 of 225
Volatility easing as traders adjust to war
Business, Bualuang Securities, Published on 21/03/2026
» Trade on Thai and global stock markets has been volatile this month amid escalating conflicts in the Middle East. This week, attacks on energy infrastructure by both the Israeli-US and Iranian sides are having a direct impact on energy prices and availability.
Local fan market remains cool amid global heat
Business, Kuakul Mornkum, Published on 09/03/2026
» With the average global temperature rising, the electric fan market is poised for growth. Yet Thailand's electric fan market appears sluggish relative to global trends, according to Groupe SEB (Thailand) Co Ltd, the distributor of Tefal appliances.
Building brand power via sport and culture
Business, Nareerat Wiriyapong, Published on 19/02/2026
» Watching a Liverpool–Newcastle match at Anfield would be a thrill for most football fanatics, even if they are fans of neither team. The away team scored the first goal before the Reds stormed back with four goals, clinching their first victory in a month.
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Geopolitics redraws the trade map
Business, Somhatai Mosika, Yuthana Praiwan, Lamonphet Apisitniran, Nuntawun Polkuamdee and Somruedi Banchongduang, Published on 12/01/2026
» Geopolitical tensions between the US and Venezuela underscore the vulnerability of the global economy and trade to political conflict.
World Cup set to provide major economic boost
Business, Narumon Kasemsuk, Published on 24/12/2025
» Among the world's largest events, the Fifa World Cup attracts a massive global audience, extending far beyond the 48 countries competing for the trophy.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Exporting steamy soft power
Business, Kuakul Mornkum, Published on 10/11/2025
» Thailand has established itself as a leading exporter of boys' love (BL) and girls' love (GL) content, which is expanding to reach new audiences across the globe, including Asia, Latin America and Africa.
Robinhood seeks profitability in 2026
Business, Nuntawun Polkuamdee, Published on 22/10/2025
» Robinhood, Thailand's homegrown food delivery platform under Purple Ventures Co Ltd, expects to resume profitability next year after stepping up efforts to enhance customer loyalty and engagement through its new Robinhood Coin initiative.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.