Showing 1 - 10 of 838
TAT forecasts cautious Father's Day holiday spending
Business, Molpasorn Shoowong, Published on 03/12/2025
» The surging cost of living, more outbound trips and the southern floods are expected to hamper domestic tourism during this week's Father's Day holiday, with 2.52 million trips estimated by the Tourism Authority of Thailand (TAT).
Data centre services to earn B14.2bn in 2026
Business, Suchit Leesa-nguansuk, Published on 18/11/2025
» Thailand's data centre service business is projected to post 14.2 billion baht in revenue in 2026, marking a 9% increase from the estimated 13.1 billion baht in 2025.
Operators seek to build trust among travellers
Business, Molpasorn Shoowong, Published on 17/11/2025
» Tourism operators have launched the "Trusted Thailand" mark in an effort to restore confidence among travellers, while urging the government to prepare marketing campaigns ahead of Chinese New Year 2026 and address recurring issues such as the Thai-Cambodian border conflict.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Trat tourism set for revival as UK ends travel ban
Business, Narumon Kasemsuk, Published on 08/11/2025
» The UK has lifted its travel advisory against non-essential trips to Trat, allowing tourism operators to receive more bookings, but they criticised a government move to subsidise tour groups in the provinces that border Cambodia.
Co-pay to prop up small operators
Business, Kuakul Mornkum, Published on 23/10/2025
» The government's "Khon La Khrueng Plus" co-payment scheme is expected to provide a lift for small restaurants and retailers, helping them thrive in a sluggish economy.
Former tourism boss touts measures for 2026 comeback
Business, Narumon Kasemsuk, Published on 22/10/2025
» Despite a tourism downturn this year, Thailand should not lose its grip on promoting the markets next year, as the government should quickly fix perceptions concerning the lack of safety by revamping its image to resemble a trusted destination and by partnering with airlines to maintain seats and affordable airfares, in order to increase revenue by 8% to 1.63 trillion baht as targeted.
Robinhood seeks profitability in 2026
Business, Nuntawun Polkuamdee, Published on 22/10/2025
» Robinhood, Thailand's homegrown food delivery platform under Purple Ventures Co Ltd, expects to resume profitability next year after stepping up efforts to enhance customer loyalty and engagement through its new Robinhood Coin initiative.
Susco shifts to dining, shopping
Business, Yuthana Praiwan, Published on 20/10/2025
» Local oil retailer Susco Plc is rebranding its image by turning petrol stations into "Susco Squares", offering eating and shopping options to motorists.
Fund allocates B9bn for quick win initiative
Business, Published on 17/10/2025
» Energy: Officials are planning to allocate 9 billion baht from the Energy Conservation and Promotion Fund to support the state's "Quick Big Win" initiative.