Showing 1 - 10 of 91
Pet food maker i-Tail targets innovation for revenue growth
Business, Boonsong Lipimas, Published on 10/02/2026
» Global pet food manufacturer i-Tail Corporation Plc (ITC), a subsidiary of Thai Union Group, has unveiled its 2026 innovation strategy, aiming for new products to contribute 15% of total revenue this year as global demand shifts towards science-backed pet wellness and longevity.
Value of martech niche set to hit B5bn by year-end
Business, Komsan Tortermvasana, Published on 10/12/2025
» The market value of the key opinion leader (KOL)-influencer marketing technology (martech) sector is expected to hit 5 billion baht by the end of 2025.
Ministry, Microsoft team up on AI skills
Business, Komsan Tortermvasana, Published on 27/11/2025
» The Labour Ministry and Microsoft are partnering to accelerate artificial intelligence (AI) skills development for 150,000 Thai workers, helping Thailand to become a creator nation in the AI economy.
Shopee harnesses AI to fuel digital growth in Thailand
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Shopee, the e-commerce platform that mainly operates in Southeast Asia, is continuing its investment in Thailand while launching new strategies for growth.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Mall Group preps events to capitalise on final quarter
Business, Somhatai Mosika, Published on 12/11/2025
» The Mall Group Co Ltd sees improving demand in the final quarter of the year and is focusing on increasing the frequency of mall visits and sales by creating engaging experiences for shoppers.
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.
Influencers set to creatively coexist with AI
Business, Suchit Leesa-nguansuk, Published on 07/10/2025
» Artificial intelligence (AI) creators are expected to make decisions using other AI agents, while human influencers will still survive by creatively coexisting with AI, says influencer agency Tellscore.
SKF exemplifies dedication to the circular economy
Business, Published on 07/10/2025
» SKF (Thailand) Ltd, a global leader in bearing manufacturing from Sweden, has reaffirmed its sustainability vision with the official launch of the "SKF Ayutthaya Circular Solution Centre" in Thailand.
Microsoft to build 3 Thai data centres amid national AI push
Business, Suchit Leesa-nguansuk, Published on 18/09/2025
» Microsoft Thailand is constructing three local data centres under strategic partnerships to deliver localised cloud services.