Showing 1 - 10 of 115
Pet food maker i-Tail targets innovation for revenue growth
Business, Boonsong Lipimas, Published on 10/02/2026
» Global pet food manufacturer i-Tail Corporation Plc (ITC), a subsidiary of Thai Union Group, has unveiled its 2026 innovation strategy, aiming for new products to contribute 15% of total revenue this year as global demand shifts towards science-backed pet wellness and longevity.
Beyond Beauty
Published on 19/12/2025
» As Thailand finds itself at a defining moment, facing a landscape shaped by both volatility and immense promise, L’Oréal Groupe demonstrates how placing innovation and sustainability at the core of its strategic framework is the ultimate blueprint for a resilient future
Temu parent sacks dozens after brawl with Chinese regulators
Bloomberg News, Published on 17/12/2025
» PDD Holdings Inc, the parent of the popular e-commerce platform Temu, has fired a government relations team in Shanghai following a fistfight between employees and visiting Chinese regulators, according to people familiar with the matter.
Value of martech niche set to hit B5bn by year-end
Business, Komsan Tortermvasana, Published on 10/12/2025
» The market value of the key opinion leader (KOL)-influencer marketing technology (martech) sector is expected to hit 5 billion baht by the end of 2025.
Ministry, Microsoft team up on AI skills
Business, Komsan Tortermvasana, Published on 27/11/2025
» The Labour Ministry and Microsoft are partnering to accelerate artificial intelligence (AI) skills development for 150,000 Thai workers, helping Thailand to become a creator nation in the AI economy.
'Baby Shark' creator Pinkfong shares surge up to 62% on debut
Bloomberg News, Published on 18/11/2025
» SEOUL — Baby Shark creator Pinkfong Co jumped as much as 62% in its trading debut as investors snapped up the studio behind YouTube’s most-viewed jingle, following strong demand for the small initial public offering (IPO).
Shopee harnesses AI to fuel digital growth in Thailand
Business, Suchit Leesa-nguansuk, Published on 13/11/2025
» Shopee, the e-commerce platform that mainly operates in Southeast Asia, is continuing its investment in Thailand while launching new strategies for growth.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Mall Group preps events to capitalise on final quarter
Business, Somhatai Mosika, Published on 12/11/2025
» The Mall Group Co Ltd sees improving demand in the final quarter of the year and is focusing on increasing the frequency of mall visits and sales by creating engaging experiences for shoppers.
TikTok targets app marketers in bid to accelerate growth
Business, Suchit Leesa-nguansuk, Published on 03/11/2025
» TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user acquisition into measurable transactions and long-term growth.