Showing 1 - 10 of 11
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Business, Published on 07/03/2025
» The world saw a number of record-breaking data breaches in 2024 -- from the Taylor Swift concert ticket case, to an incident with 100 million Americans' medical records. Artificial intelligence technology as well as cybercrime advanced by leaps and bounds. So how can you stay on top of all this to ensure personal information security? Here are seven resolutions for 2025.
Business, Pitsinee Jitpleecheep, Published on 23/11/2023
» Thai Asia Pacific Brewery Group (TAP), the marketer of Dutch beer brand Heineken in Thailand, is capitalising on the popularity of products featuring yuzu fruit flavours by collaborating with BSJ Production Co, the operator of Yuzu House by Honey Moni stores and a leading importer of yuzu-based products from Japan, to develop a non-lager beer to cash in on the festive season.
Business, Pitsinee Jitpleecheep, Published on 06/11/2023
» Instant noodles have undergone a remarkable transformation in recent years, evolving from a humble household, factory or office staple into a diverse and innovative dish.
Business, Janine Phakdeetham, Published on 31/08/2022
» With the recent news of the SCB X-Bitkub deal falling apart and the Zipmex incident, investors in Thailand's digital currency market are facing a negative outlook. The Bangkok Post provides a recap of these events and gathers the views of investment analysts on the lessons learned and where things are heading going forward.
Business, Benjamin Mullin, Published on 13/09/2021
» Yahoo Inc. has named Jim Lanzone as its new chief executive, turning to a digital-media veteran to jump-start growth and explore strategic opportunities for the legacy internet player.
Business, Somruedi Banchongduang and Nuntawun Polkuamdee, Published on 30/08/2021
» As Thailand inches towards the government goal of a cashless society, the central bank is experimenting with means to accelerate the transition through the adoption of a centralised digital currency.
Business, Published on 27/04/2021
» Central Restaurants Group (CRG), a major restaurant chain under Central Group, has partnered with GrabFood in the cloud kitchen business to ride the wave of rising online food delivery business due to the pandemic.
Business, William Hicks, Published on 18/05/2020
» Factories are not the only business moving into Vietnam — Thai craft beer has found an unlikely home in the neighbouring country, thanks to stiff regulations that keep small players from entering the market back home.
Business, William Hicks, Published on 05/09/2019
» As Thailand's cannabis market starts to take off, the biggest opportunities for entrepreneurs may be in technology and services surrounding cannabis, as opposed to cultivating the plant itself.