Showing 1 - 10 of 41
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Pop Mart’s new mini Labubu doll sells out instantly in China
Bloomberg, Published on 29/08/2025
» Chinese toy maker Pop Mart International Group’s newest Labubu dolls sold out instantly after their release across online retail channels in its home country on Thursday, indicating consumer fervor for the rabbit-eared dolls remains high.
Delta Thailand becomes Asia’s worst stock after $30 billion rout
Bloomberg, Published on 28/03/2025
» Just four months ago, Delta Electronics (Thailand) Plc’s shares were outpacing global peers, prompting a series of moves from Thai market authorities to halt the rally. Now, the stock is in a stark reversal.
Bangkok Airways seeks 30 new jets to tap tourism boom
Bloomberg News, Published on 19/03/2025
» Bangkok Airways is gearing up to order as many as 30 new aircraft as it renews its ageing fleet and plans for a tourism boost driven by the popularity of the television series The White Lotus.
Thai hotelier Minor plans US expansion to tap White Lotus craze
Bloomberg News, Published on 13/03/2025
» Minor International Plc, whose hotels in Thailand feature in the hit TV series The White Lotus, plans to expand in the United States to cash in on newfound global fame that has sent its room bookings skyrocketing since the show began airing last month.
Resolutions for a cybersecure 2025
Business, Published on 07/03/2025
» The world saw a number of record-breaking data breaches in 2024 -- from the Taylor Swift concert ticket case, to an incident with 100 million Americans' medical records. Artificial intelligence technology as well as cybercrime advanced by leaps and bounds. So how can you stay on top of all this to ensure personal information security? Here are seven resolutions for 2025.
TAP, partner tap into yuzu craze with festive beer
Business, Pitsinee Jitpleecheep, Published on 23/11/2023
» Thai Asia Pacific Brewery Group (TAP), the marketer of Dutch beer brand Heineken in Thailand, is capitalising on the popularity of products featuring yuzu fruit flavours by collaborating with BSJ Production Co, the operator of Yuzu House by Honey Moni stores and a leading importer of yuzu-based products from Japan, to develop a non-lager beer to cash in on the festive season.
Oodles of noodles
Business, Pitsinee Jitpleecheep, Published on 06/11/2023
» Instant noodles have undergone a remarkable transformation in recent years, evolving from a humble household, factory or office staple into a diverse and innovative dish.
'Beautiful Corolla': Afghan love affair with Toyota endures the ages
AFP, Published on 05/05/2023
» KABUL - Little is certain in Afghanistan -- armies invade and retreat, governments rise and fall -- but when the key of a Toyota Corolla turns in the ignition, the engine can be relied upon to roar to life.
Bitcoin 'revolution' a work in progress
By Michael D McDonald, Bloomberg News, Published on 03/09/2022
» El Salvador President Nayib Bukele took the stage to fireworks, announcing to a cheering crowd of crypto enthusiasts at a beachside confab that Bitcoin would revolutionise his country.