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Search Result for “consumer engagement trends”

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LIFE

A new stage for Asia

Life, Tatat Bunnag, Published on 20/04/2026

» Bangkok is about to take on a new kind of spotlight. The Thai capital has been officially announced as the host city for the inaugural Eurovision Song Contest Asia 2026, marking the first time the long-running global music phenomenon expands into the region.

LIFE

The unfinished rainbow

Life, Thana Boonlert, Published on 14/04/2026

» Thailand's legalisation of same-sex marriage is often touted as a sign of progress in gender equality. Advocates, however, point out that controversy over gender recognition reveals conditional acceptance.

LIFE

This year, Songkran hits a little bit different

Life, Niki Chatikavanij, Published on 11/04/2026

» As Thais gear up for the upcoming Songkran holiday, I can't help but notice how this year's highly anticipated days off and time off work have a bit more nuance to them than usual. Granted, people are still discussing rest, relaxation and how they will fully utilise their time away from the office, whilst the jetset crowd will undoubtedly make full use of flying overseas and avoiding Middle Eastern routes, but something feels a bit different this year.

LIFE

Sonova to sell Sennheiser's headphone business after just 4 years

Life, Puriward Sinthopnumchai, Published on 06/04/2026

» Sonova is preparing to sell Sennheiser’s consumer audio business just four years after acquiring it, officially classifying the unit as a discontinued operation, according to a announcement on its website. 

LIFE

A silent threat

Life, Suwitcha Chaiyong, Published on 06/04/2026

» In the past, schools were believed to be safe places for youngsters. However, it has been revealed that many students are victims of bullying there.

LIFE

The cost of Bangkok's health obsession

Life, Chavisa Boonpiti, Published on 04/04/2026

» There is a particular kind of Saturday morning that has become recognisable in certain Bangkok circles. Someone wakes at 5am, checks their recovery score on their Whoop band, approves of the number, and heads to the airport. Not for a holiday or a work trip, but for a fitness race in Singapore.

LIFE

Is Hyrox really for everyone?

Life, Anna Neatpisarnvanich, Published on 01/04/2026

» We train in waves -- rounds, circuits, relentless effort stacking on endlessly. We chase the burn, the pace, the push past comfort. But for the longest time, there was no real arena for that kind of training. No start line, no finish line, no way to measure yourself against others in the world.

LIFE

The new oil shock

Life, Suwitcha Chaiyong, Published on 31/03/2026

» On Feb 28, the United States and Israel launched a joint military operation to attack Iran and kill the supreme leader Ali Khamenei. Iran retaliated with attacks targeting Israeli military bases as well as US military bases in the Middle East. Following US-Israeli strikes on Iran, on March 27 the Islamic Revolutionary Guard Corps (IRGC) officially announced the closure of the Strait of Hormuz which is a key oil transit route.

LIFE

Agents of change

Life, Thana Boonlert, Published on 30/03/2026

» In The Shipper (2020), Pan and Soda enjoy pairing young men in yaoi fiction, especially two popular students Kim and Way. Following a bike accident, the grim reaper puts Pan's and Kim's soul in the wrong bodies. Pan recovers in his, while Kim remains unconscious in hers. As the god of death is looking for a solution, Pan must navigate life in her senior's body, giving her opportunities to make Kim and Way closer.

LIFE

Inheriting the brush

Life, Thana Boonlert, Published on 28/03/2026

» At first glance, a mural resembles a familiar backdrop to an ubosot at any temple. You expect it to depict themes from the Jataka Tales and the Tripitaka to legends and folklore. But upon closer look, it reveals something different -- it is deeply personal, vernacular and subversive of gender norms.