Showing 1 - 2 of 2
Seducing shoppers with special offers
News, Roger Crutchley, Published on 27/02/2022
» In many Bangkok retail establishments there are frequent special offers with variations on the "buy one, get one free!" theme. It is known in the trade as BOGO or BOGOF which actually sounds a bit rude. The immediate reaction to this sort of offer, especially when the word "free!" appears with an accompanying exclamation mark, tends to be "what's the catch?"
The Year of ...
Guru, Pornchai Sereemongkonpol, Published on 25/12/2020
» Let's face facts, people. 2020 hasn't been kind to us but is indeed eventful -- mostly for bad reasons. The pandemic cast a gloom over a big chunk of the calendar and, while we hoped for a reprieve during the year-end festivities after having things relatively under control and -- boom! -- it's back, ruining our jolly mood and forcing the cancellations of many NYE parties and events. I'm sure the last 359 days have us thinking and rethinking about a lot of things in our lives and what 2020 would go down as in our personal history. Here is what 2020 means to me (and hopefully you, too).