Showing 1 - 10 of 48
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
Economic pessimism high in Thailand
Business, Suchit Leesa-nguansuk, Published on 10/09/2025
» Within Asia-Pacific, Thailand stands out for a high level of economic pessimism and financial strain, with 71% of survey respondents suggesting the economy is struggling.
Call to rejig supplement ingredient supply
Business, Kuakul Mornkum, Published on 03/09/2025
» Thailand has a range of high-quality agricultural products, but it lacks the capacity to process these items into supplement ingredients.
Digital skills push to grow game sector
Business, Komsan Tortermvasana, Published on 27/05/2025
» The Digital Economy and Society Ministry has joined forces with the National Soft Power Development Committee and partners to accelerate the development of skilled talent for Thailand's digital content industry and push the content towards global markets.
Catch a whiff of this
Business, Kuakul Mornkum, Published on 21/04/2025
» The local perfume industry has the potential for impressive growth, according to a commerce think tank.
Beauty with a Thai touch
Business, Kuakul Mornkum, Published on 13/01/2025
» In Thailand's competitive beauty market, consumers have easy access to skincare products and cosmetics from Japan, South Korea and Western countries at local beauty retail shops.
A love affair intensifies
Business, Kuakul Mornkum, Published on 21/10/2024
» Since launching in 2014, the popularity and number of Thai LGBTQ+ TV shows depicting positive and diverse stories of male-male romance, known as Boys' Love (BL) or Y series, has increased, gaining momentum during the pandemic.
Depa plan focuses on enhancing digital workforce
Business, Komsan Tortermvasana, Published on 04/09/2024
» The Digital Economy Promotion Agency (Depa) has unveiled its 2025 operational plan to promote the concept of "Perform Better, Think Faster, and Live Better" to enhance the quality of life of Thai people via digital technology.
Thailand promotes sustainable city exploration on foot
Business, Molpasorn Shoowong, Published on 29/07/2024
» Tourism is a service sector driven by people's proclivity to travel and their consumption habits while travelling. Strolling through a town or city to explore the local attractions and features has become a popular activity among tourists seeking to gain in-depth knowledge about local neighbourhoods.