Showing 1 - 10 of 102
Digital tech seen key under new government
Business, Suchit Leesa-nguansuk, Published on 10/02/2026
» The public sector under the new government is expected to accelerate the adoption of cloud and artificial intelligence (AI) technology to bridge its legacy bureaucratic systems with advanced digital technology.
Instant commerce reshaping Thai retail
Business, SUCHIT LEESA-NGUANSUK, Published on 02/02/2026
» The rapid emergence of instant commerce in Thailand, a retail evolution defined by delivery within a few hours, will become the new battlefield for on-demand players and e-commerce platforms, say brands.
AI advances highlighted as crucial for industry in 2026
Business, Suchit Leesa-nguansuk, Published on 22/12/2025
» The rise of agentic artificial intelligence (AI), multi-agent systems, and the evolving demands for security and privacy are the keys to success for Thailand's AI startups, according to local industry pioneers.
Dell sets out major AI advances in 2026
Business, Suchit Leesa-nguansuk, Published on 22/12/2025
» Agentic artificial intelligence (AI), sovereign AI, and stronger governance frameworks, coupled with measurable business outcomes, will be the defining AI trends in 2026, according to Dell Technologies.
Ministry of Commerce unveils MOC Plus
Business, Phusadee Arunmas, Published on 12/12/2025
» The Ministry of Commerce has launched MOC Plus, a new initiative to enhance government services by leveraging artificial intelligence (AI) and cloud technologies.
Report declares Thai digital economy still robust
Business, Suchit Leesa-nguansuk, Published on 27/11/2025
» Despite macroeconomic headwinds, weak domestic consumption and rising household debt, Thailand’s digital economy remains resilient.
The rise of the content creation economy
Business, Published on 13/11/2025
» In 2019, the popular American fried chicken chain Popeyes created a frenzy for its chicken sandwich through a viral marketing campaign. It was driven by a combination of strategic social media engagement, as well as user-generated content (UGC), leading to a cultural phenomenon that resulted in a sell-out of the sandwich within weeks.
Lazada positions itself as premium e-marketplace
Business, Komsan Tortermvasana, Published on 03/09/2025
» Lazada Thailand is leveraging its "next-level e-commerce" strategy to position itself as a premium e-marketplace platform, with greater usage of artificial intelligence (AI) features to enhance the experience for all stakeholders.
Taking the sting out of AI
Business, Suchit Leesa-nguansuk, Wichit Chantanusornsire and Lamonphet Apisitniran, Published on 25/08/2025
» While some industry leaders view artificial intelligence (AI) as reducing Thai white-collar jobs, others say the technology augments jobs, enhancing creativity as those ready to learn new things should thrive.
Thai organisations on the right digital track
Business, Published on 09/08/2025
» Thai organisations are increasingly integrating digital into their core operations, according to the Deloitte Thailand Digital Transformation Survey 2025.