Showing 1 - 10 of 115
Call to support Thai characters
Business, Kuakul Mornkum, Published on 06/12/2025
» The Digital Content Association of Thailand (DCAT) believes the nation has the potential to become a regional hub for character trading, but the industry needs state support.
Mall Group preps events to capitalise on final quarter
Business, Somhatai Mosika, Published on 12/11/2025
» The Mall Group Co Ltd sees improving demand in the final quarter of the year and is focusing on increasing the frequency of mall visits and sales by creating engaging experiences for shoppers.
Trade show puts character market under the spotlight
Business, Kuakul Mornkum, Published on 06/11/2025
» The Digital Content Association of Thailand (DCAT) says Thai characters have strong growth potential and urges creators to quickly adapt to new trends in order to compete effectively with foreign-created characters.
Push to help firms leverage IP when raising credit, funds
Business, Phusadee Arunmas, Published on 04/11/2025
» The Department of Intellectual Property (DIP) and the Securities and Exchange Commission (SEC) have launched an IP financing initiative, encouraging businesses to leverage their intellectual property (IP) when seeking credit or raising funds.
Savvy execs riff on CEO branding strategies
Business, Suchit Leesa-nguansuk, Published on 20/10/2025
» In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on social media, seeking to brand themselves, talk to customers and build fan communities to strengthen their businesses.
Pundit applauds 'Janey' strategies
Business, Kuakul Mornkum, Published on 18/10/2025
» The record-breaking live-streaming by Ratchanok "Janey" Suwannaket represents a good example of successful digital marketing that follows the "4 A's" of success, which refers to algorithm, attention, all together and audience collaboration, according to a marketing academic.
CPN introduces 'The Central Phaholyothin' megaproject
Business, Kuakul Mornkum, Published on 09/10/2025
» SET-listed Central Pattana Plc (CPN), a leading Thai real estate developer, has announced the launch of "The Central Phaholyothin" -- a 21-billion-baht flagship megaproject.
Agency upbeat on growth outlook for digital content
Business, Komsan Tortermvasana, Published on 04/09/2025
» The value of Thailand's digital content industry is projected to reach 51.2 billion baht in 2025, 53.7 billion baht in 2026, and is trending towards 56.4 billion baht in 2027.
Backing key to growth of character marketing
Business, Kuakul Mornkum, Published on 19/08/2025
» Character marketing has room for growth, as non-human characters can convey messages and are loved by the public, says Vithita Group, a Thai media company.
Project aims to support aspiring translators
Business, Kuakul Mornkum, Published on 29/04/2025
» Several associations have joined forces to launch a new project aimed at attracting aspiring translators, with the goal of introducing Thai literary works to international readers.